Introduction Public relations relates to the state of the mind. It has to do with man’s alertness and consciousness to shield himself from any kind of negativity or anything that is capable of casting aspersion on him or his person. Interestingly, such awareness and mindfulness is not peculiar to man, but also to animals. To both, it is crucial for consistent public favorable disposition and preservation of one’s personal image, integrity, and reputation. To man, it dates back to biblical...