Logistics Business Plan

Utibe Logistics has identified an opportunity in the industry and is keen on taking advantage of it as there is a huge demand for haulage and logistics services in Nigeria as individuals and cooperate bodies require movement of items from one point to another within and outside the country. We will be starting – up based qualitative research and in – depth experience gained from working in the industry over the years.

Utibe Logistics is a registered and licensed Logistics Company that will be based in Egbeda, Lagos State. We are in business to provide services such as packaging goods for transportation, crating goods for transportation, and wrapping goods for transportation, freight consolidation, trade document preparation, storing goods prior to and after freight, physical distribution consulting and logistics consulting.

Utibe Logistics is going to secure relevant licenses and permits to operate throughout Nigeria. We will ensure that we abide by the rules and regulations of the industry.

Our customers and potential customers alike can be rest assured that they will get quality services at competitive rates. We will go the extra mile to ensure the safety of goods under our care and our customers get value for their money. At Utibe Logistics, our goal is to provide excellent service to our customers and we pride ourselves on the integrity and competence of our company and our employees.

At Utibe Logistics, we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own haulage and logistics services business; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable. We are a company that will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our services over and over again.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver timely and quality services and that is exactly what we will do. We are open to the use of latest technology in the Logistics Services industry.

Our customer service and quality of services we offer will no doubt position us to always welcome repeated customers and handle massive deals both from government agencies and industrial giants.

We will always ensure that our client’s best interest comes first and their good are delivered to them on time and in good condition at all times. Everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Our business will cultivate a working environment that provides a human, sustainable approach to earn a living for our partners, employees and for our clients.

Utibe Logistics will ensure that all our customers are given first class treatment irrespective of the size of their goods, their ethnic or race. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of customers’ base grow to. We will have staffs on ground to assist them while shopping to help them better pick a product that suits them.

At Utibe Logistics our team members are highly competent and dedicated to the company; they are trained to go the extra mile to resolve any complain from our customers. We will be open to receive feedback and suggestion at any time of the day.

The total cost of setting up and running the business is equivalent to 55 Million and we plan on getting the required funds through loans and investors.

Table of Contents

i.    Overview5

1.0 Executive Summary5

1.1 Benefits7

1.2 Objectives7

1.3 Vision7

1.4 Mission7

1.5 Keys to Success7

2.0 Company Summary8

2.1 Company Ownership8

2.2 Location and facilities8

2.3 The Value Proposition9

2.4 Start-Up Summary9

2.4.1 Required Funds9

3.0 Service Description9

3.1 Future Services10

4.0 Market Analysis10

4.0.1 Market Summary10

4.0.2 Market Trend10

4.0.3 Market Leaders11

4.0.4 Marketing Plan11

4.1 Target Market11

4.2 Industry Analysis12

4.3 Demand12

4.4 SWOT Analysis12

4.4.1 Strengths13

4.4.2 Weakness13

4.4.3 Opportunities13

4.4.4 Threats13

4.5 External Environmental Analysis13

4.6 Marketing Strategy14

4.7 Publicity and Advertising Strategy15

4.8 Sales Forecast16

5.0 Strategy and Implementation Summary16

5.1 Competitive Analysis17

5.2 Competitive Advantage18

6.0 Management Summary19

6.1 Organizational Structure19

6.2 Management Team19

6.3 Personnel Plan20

Table: Salaries and Wages21

7.0 Financial Plan21

7.1 Breakeven Analysis21

7.2 Projected Profit and Loss22

7.3 Projected Cash Flow23

7.4 Projected Balance Sheet23