A COMPARATIVE ANALYSIS OF NEWSPAPER READERSHIP AMONG YOUTHS IN AWGWU URBAN (A STUDY OF YOUTH IN ENUGU URBAN)

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ABSTRACT

In recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban.

This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research.

This research, however, aims at comparing, identifying and analyzing the newspaper readership attitude among male and female youth of higher institutions with the ultimate result of finding out the choice preference as regards to content. Also, this research will in no small way help the editors and newspaper manger and publishers in the determination and prominence given to some items in order to promote wider readership among youth.

This study will also increase student’s awareness and contributions to both national and international issues. Also it will enhance and encourage greater patronage among the student’s profit to the publisher’s.

Finally, the expected results due to the past studies on this topic will be that male student’s read both information on national and international news more than female student’s read more of entertainment than male youth.

TABLE OF CONTENTS

Title page i

Approval page ii

Dedication iii

Acknowledgement iv

Abstract v - vi

Table of contents vii - ix

CHAPTER ONE

Introduction

1.1Background of the study 1 - 3

1.2Statement of the research problem 4

1.3Objectives of the study 4 - 5

1.4Significance of the study 6

1.5Research Question 6

1.6Research Hypothesis (including Null) 7

1.7Definition of Terms 8

1.8Assumptions 9

1.9Limitations of the study 9 - 10

CHAPTER TWO

Review of the literature

2.1Literature review 11

2.2Literature review 11 - 20

2.3Summary of the Literature review 21

Reference 22 – 24

CHAPTER THREE

Methodology

3.1Research method 25

3.2Research design 26

3.3Research sample 26 - 27

3.4Measuring instrument 28 - 29

3.5Data Collection 29

3.6 Data Analysis 29

3.7 Expected Results 29 - 30

CHAPTER FOUR

Data analysis and results

4.1Data analysis 31

4.2Results 31 - 41

4.3Discussions 41 - 44

Sample Questionnaire 45

Questionnaire 46 - 47

CHAPTER FIVE

5.1Summary and conclusion 48 - 50

5.2Recommendations 50 - 53

Notes 54 - 56

Bibliography 57 - 6

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A COMPARATIVE ANALYSIS OF NEWSPAPER READERSHIP AMONG YOUTHS IN AWGWU URBAN (A STUDY OF YOUTH IN ENUGU URBAN)

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