A Study Of Roverman Productions In The Promotion Of Theatre In Ghana

ABSTRACT

The study sought to assess the promotion of theatre in Ghana, focusing on Roverman

Productions as the current driving force in making theatre active. Both qualitative and

quantitative research designs were employed for the study. A simple random sampling

technique was used to select one hundred and twenty five (125) respondents for the study. The

results from the study revealed that Roverman Productions, though is contributing to theatre

promotion, however, it targets only a section of the population of theatre goers or enthusiasts

as a result of its business philosophies. The group runs on commercial basis and therefore,

employs several marketing strategies such as sponsorship and advertisement to be able to

promote its shows. It is recommended that more effort should be made by Arts Centres and

other stakeholders by collaborating with Roverman Productions to create performance spaces

in various regions. Policy initiatives specifically aimed at reducing the cost of productions must

be implemented and strengthened by government. This would greatly enhance theatre groups’

abilities to produce quality theatre shows that have impact on the lives of audience. The study

also recommends that players (institutions and stakeholders) in theatre sectors must strive to

bridge the professional and managerial gaps between the educational institutions and the

commercial theatre groups, to achieve best theatre practices.

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