ABSTRACT
Corporate Social Responsibility (CSR) is regarded as voluntary behaviors by organizations that contribute to the society welfare. The study makes an empirical review on the attitude and perception of students (potential managers) to CSR. The specific objectives of the study were to explore the process which organization takes to implement its CSR program, Determine the impact of demographic factor on individual attitude and perception of CSR, Ascertain the relationship between customer confidence level of an organization and its CSR programme, Examine the challenges of student attitude and perception to CSR program, Find the perceived benefits of companies by practicing CSR programme. In the cause of this research work, primary and secondary data were used. The primary data was collected through a well structured questionnaire using a Likert scale format to solicit respondents view about the phenomenon under study. The secondary data were extracted from library books, journals, Articles, textbooks, internet as well as newspaper. Two hundred and forty one (241) respondents were selected for the study. The simple percentage method was use to analyze the respondents background information while the ordinal measurement techniques was used to analyze the research questions respectively. The findings showed that the decision of manager to implement CSR policy is a function of students (business manager) attitude and perception to the concept. There is also clear indication that CSR policy has a positive impact on the profitability of an organization and that consumers prefers firms that are socially responsible with a high degree of confidence level of its products and services. In addition, it was observed that the concept of CSR is not well understood by most students. All this findings were used in recommending probable solutions that can be used in promoting the students attitude and perception towards CSR.
TABLE OF CONTENT
Front Page i
Certification ii
Dedication iii
Acknowledgement iv
Abstract v
Table of Content vi
Chapter 1 INTRODUCTION
1.1 Background to the study 1
1.2 Statement of the Problem 6
1.3 Objective of the study 6
1.4 Justification of the study 7
1.5 Organization of the study 8
1.6 Scope of the study 8
Chapter 2 LITERATURE REVIEW
2.1 Literature Review 9
2.2 History and Overview of CSR 11
2.3 Theories and Models of CSR 14
2.4 The CSR Pyramid 20
2.5 Social responsibility to Stakeholders 24
2.6 Benefits of CSR to Corporations 27
2.7 The role of CSR in Corporate performance 30
2.8 Empirical Studies on Students Attitude and CSR 32
7 2.9 CSR in practice 35
2.10 Drivers of CSR 36
2.11 Concept of CSR in Nigeria 37
2.12 Implementation of CSR in Nigeria 41
Chapter 3 RESEARCH METHODOLOGY
3.1 Area of Study 45
3.2 Research Design 46
3.3 Instrumentation 49
3.4 Procedures for Data Collection 49
3.5 Data Analysis 50
3.6 Limitation of the study 50
Chapter 4 DATA PRESENTATION, ANALYSIS AND INTERPRETATION
4.1 Background Information on respondents 51
4.2 Hypothesis 52
4.3 Analysis of research question 55
Chapter 5 SUMMARY, CONCLUSION, RECOMMENDATION AND REFERENCES
5.1 Summary 61
5.2 Conclusion 62
5.3 Recommendation 63
5.4 References 65