AN ASSESSMENT OF EFFECTIVE PLANNING AS A TOOL FOR MEASURING THE GROWTH AND EXPANSION OF A COMPANY (A CASE STUDY OF MATNA FOOD COMPANY PLC, AKURE)

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ABSTRACT

This project work is designed to enlighten and examine an assessment of effective planning as a tool for measuring the growth and expansion of an organization. In view of this, a detail research has been conducted to know how effective planning can aid the growth and expansion of a company. Planning is regarded as the basic of management function, it involves setting standard and objectives of a company and the action to achieve them. More so, effective planning set the stage for integrated actions to occur and provides the basis for managerial function or control thereby focus on organizational goals and objectives. This project comprises of five chapters for easy assessment of the point that maybe raised by the researcher. The first chapter covers the introduction into details, chapter two comprises of the literature review which will examine the planning principles, how to go about planning, process and types of planning, the importance and the characteristics of planning including the reasons for planning shortcomings. Chapter three will be on the various means and techniques adopted in the process of the research for successful execution of the project. Chapter four dealt with the analysis of data, presentation of the data analyzed, test of the hypothesis and the performance indicator. While the last chapter was on recommendations, remedies, summary and conclusion of the research work done.

TABLE OF CONTENT

Title page

Certification

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE: Introduction

1.1 Background to the study1

1.2 Statement of the problem3

1.3 Objectives of the study4

1.4 Research question4

1.5 Research hypothesis5

1.6 significance of the study6

1.7 scope of the study6

1.8 limitation of the study7

1.9 Definition of terms7

CHAPTER TWO: Literature review

2.1 Brief History of Matna Food company Limited9

2.2 Meaning of planning9

2.3 How to develop planning12

2.4 Process of planning19

2.5 Types of planning22

2.6 Steps in planning29

2.7 Importance of planning31

2.8 Characteristics of planning33

2.9 Reasons for ineffective planning34

CHAPTER THREE: Research methodology

3.1 Introduction of the study37

3.2 Population of the study38

3.3 Samples38

3.4 Sampling techniques39

3.5 Method of data collection39

3.6 Method of data analysis40

CHAPTER FOUR: presentation and data analysis

4.1 Introduction41

4.2Data analysis41

4.3 Performance indicator50

4.4 Hypothesis testing54

CHAPTER FIVE: summary, recommendation and conclusion

5.1 Summary57

5.2 Recommendation58

5.3 Conclusion60

References61

Appendix

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AN ASSESSMENT OF EFFECTIVE PLANNING AS A TOOL FOR MEASURING THE GROWTH AND EXPANSION OF A COMPANY (A CASE STUDY OF MATNA FOOD COMPANY PLC, AKURE)

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