AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA

ABSTRACT

The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media.

The right of women have been severally abused and neglected. Women have been relegated to the background and kept about from the scheme of things simply because of unorthodox beliefs. today, some women have been forced to accepts that their major role should be in the kitchen.

Today, women in Nigeria are quickly realizing their supposed role in the society. More educated women are now speaking out against the injustice being meted out to the women folks. At that point, thermal which the mass media is supposed to play comes in. as a good agent of socialization, the mass media which concepts the radio, television and the press is expected to champion the campaign for women employment.

Being the case, I researched and evaluated the attitudes, contributions and problems of the mass media towards this direction. I also gave useful suggestions on how best the mass media should go in order to succeed in this worthy campaign for women employment.

TABLE OF CONTENT

COVER PAGEI

TITLE PAGEII

APPROVAL PAGEIII

DEDICATIONIV

ACKNOWLEDGEMENTV

ABSTRACTVI

TABLE OF CONTENTVII

CHAPTER ONE

INTRODUCTION1

1.1BACKGROUND OF THE STUDY3

1.2STATEMENT OF THE PROBLEM6

1.3OBJECTIVE OF THE STUDY7

1.4SIGNIFICANCE OF THE STUDY8

1.5RESEARCH QUESTION9

1.6RESEARCH HYPOTHESES, CONCEPTUAL AND

OPERATIONAL DEFINITIONS9

1.7ASSUMPTIONS12

1.8LIMITATION OF THE STUDY12

CHAPTER TWO

LITERATURE REVIEW14

MASS MEDIA’ CONTRIBUTION17

2.1ROLE OF RADIO 17

2.2TELEVISION AND WOMEN EMPOWERMENT19

2.3THE PRESS AND WOMEN -

EMPOWERMENT CAMPAIGN20

2.4NEED FOR WOMEN EMPLOYMENT CAMPAIGN. 22

2.5PROBLEMS HINDERING THE MASS MEDIA IN IT

CAMPAIGN IN SUPPORT OF WOMEN-

EMPLOYMENT25

2.6SUMMARY OF LITERATURE REVIEW.26

CHAPTER THREE

3.1RESEARCH METHOD27

3.2RESEARCH DESIGN28

3.3RESEARCH SAMPLE28

3.4POPULATION OF THE STUDY29

3.5SAMPLING TECHNIQUES30

3.6MEASURING INSTRUMENT30

3.7DATA COLLECTION30

3.8DATA ANALYSIS31

3.9EXPECTED RESULTS32

CHAPTER FOUR

DATA ANALYSIS AND RESULT33

4.1DATA ANALYSIS33

4.2RESULT46

CHAPTER FIVE

5.1CONCLUSION51

5.2SUMMARY AND RECOMMENDATION

5.3QUESTIONNAIRE53

5.4BIBLIOGRAPHY60

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APA

Kings, S. (2018). AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA. Afribary. Retrieved from https://tracking.afribary.com/works/an-assessment-of-mass-media-rsquo-s-role-in-supporting-women-employment-campaign-in-nigeria-4801

MLA 8th

Kings, Solomon "AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA" Afribary. Afribary, 29 Jan. 2018, https://tracking.afribary.com/works/an-assessment-of-mass-media-rsquo-s-role-in-supporting-women-employment-campaign-in-nigeria-4801. Accessed 21 Apr. 2025.

MLA7

Kings, Solomon . "AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA". Afribary, Afribary, 29 Jan. 2018. Web. 21 Apr. 2025. < https://tracking.afribary.com/works/an-assessment-of-mass-media-rsquo-s-role-in-supporting-women-employment-campaign-in-nigeria-4801 >.

Chicago

Kings, Solomon . "AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA" Afribary (2018). Accessed April 21, 2025. https://tracking.afribary.com/works/an-assessment-of-mass-media-rsquo-s-role-in-supporting-women-employment-campaign-in-nigeria-4801

AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA

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