AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA)

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ABSTRACT

Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings, and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be highly beneficial and appreciated in many ways or areas of educational and human developments, it would be beneficial to traders of soft drinks consumers and merchants who have one intention of consuming soft drinks and industries, especially coca-cola, Onitsha. The physical distribution of soft drinks in Nigeria have improved the technical equipment and its usage, it encourages the economic growth of the Nigeria economy. The management of these soft drinks industries should constantly organize workshops, seminars, and conferences for public relations and normal consumers approach.

TABLE OF CONTENT

Title pagei

Approval ii

Dedicationiii

Acknowledgmentsiv

Tale of contentv

Abstractviii

CHAPTER ONE

1.1 Background of the study1

1.2 Statement of problem 7

1.3 Purpose of the study8

1.4 Significant of study 9

1.5Research Questions11

1.6 Scope of the study12

1.7 Definition of terms13

CHAPTER TWO

LITERATURE

2.1A brief introduction15

2.2Improvement of technology17

2.3Review of current literature19

2.4Provision of job opportunities 24

2.5Improvement on infrastructural Development24

2.6High transportation costs27

2.7The remedies to the problems39

2.8Evolving consumers preference and taste40

2.9Factors affecting the consumer 43

CHAPTER THREE

RESEARCH METHODOLOGY

3.1Design of the study50

3.2Area of the study 51

3.3Population of the study51

3.4Sample of the study 52

3.5Instrument for data collection52

3.6Distribution and reveal of instrument54

3.7Method of data analysis55

CHAPTER FOUR

4.0Data Presentation and Analysis 56

4.1Discussion of finding68

CHAPTER FIVE

Summary, conclusion and recommendation

5.1Summary of Finding71

5.2Conclusion73

5.3Recommendations74

5.4Limitations of the study76

5.5Suggestions further research77

Reference78

Appendix A79

Questionnaire 80

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AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA)

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