ABSTRACT
Pricing of hotel rooms is a key player in the tourism industry as it has a bearing on the nature of
the hotel’s client mix and occupancy levels. The researcher noticed an unbalanced client mix and
heavy debtors age analysis which led to a research being carried out on the pricing system at the
Victoria Falls Hotel. Literature from other scholars was reviewed mainly pertaining to the
different approaches to pricing, pricing strategies for a hotel, controls over pricing policy
implementation and guidelines over pricing policy implementation. Literature on different
scholars’ opinion on the best pricing strategy for a hotel was also reviewed. The researcher
adopted stratified random sampling under a descriptive research design in conducting her field
research. Questionnaires were administered and selected people were interviewed in order to
obtain data on pricing of the hotel’s rooms. The collected data was presented in the form of
graphs and tables which is presented in detail in chapter 4. In depth analysis of the data collected
was carried out and the researcher came up with the major research findings and
recommendations for improvements on the major research findings.
Chikwani, L (2021). “An investigation of the pricing system at The Victoria Falls Hotel. Afribary. Retrieved from https://tracking.afribary.com/works/an-investigation-of-the-pricing-system-at-the-victoria-falls-hotel
Chikwani, Lorraine "“An investigation of the pricing system at The Victoria Falls Hotel" Afribary. Afribary, 04 May. 2021, https://tracking.afribary.com/works/an-investigation-of-the-pricing-system-at-the-victoria-falls-hotel. Accessed 25 Nov. 2024.
Chikwani, Lorraine . "“An investigation of the pricing system at The Victoria Falls Hotel". Afribary, Afribary, 04 May. 2021. Web. 25 Nov. 2024. < https://tracking.afribary.com/works/an-investigation-of-the-pricing-system-at-the-victoria-falls-hotel >.
Chikwani, Lorraine . "“An investigation of the pricing system at The Victoria Falls Hotel" Afribary (2021). Accessed November 25, 2024. https://tracking.afribary.com/works/an-investigation-of-the-pricing-system-at-the-victoria-falls-hotel