ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA

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INTRODUCTION

In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Many companies recognizes the need to integrate their various marketing communication efforts, such as media advertising, personal selling, sales promotion public relations, and direct marking to achieved more effective marking communication.

The company also develops its integrated marketing mix such as price, place/distribution, product, and promotion which consist of promotional mix as mention earlier.

TABLE OF CONTENT

CHAPTER ONE

1.0 INTRODUCTION

1.1 STATEMENT OF GENERAL PROBLEM

1.2 BACKGROUND TO THE SUBJECT MATTER

1.3 RATIONALE FOR THE STUDY

1.4 THE SCOPE OF THE STUDY

1.5 THE LIMITATION CONSTRINTS

1.6 DEFINITION OF MAJOR TERMS

CHAPTER TWO

2.1 THE FOLLOWING IS THE NATURE OF EACH PROMOTION MIX OR TOOLS

2.2 THE IMPORTANCE OF ADVERTISING, PERSONAL SELLING SALES PROMOTION, PUBLIC RELATION AND DIRECT MARKETING

2.3 THE TYPES OF SALESMANSHIP

2.4 CLASSIFICATIONS OF SALES PROMOTION

2.5 THE MAJOR STEPS IN EFFECTIVE SELLING

2.6 TARGET AUDIENCE AND OBJECTIVES

2.7 ADVERTISING, PERSONAL SELLING, SALES PROMOTION, PUBLIC RELATION, AND DIRECT MARKETING TECHNIQUES.

2.8 MARKETING COMMUNICATION

CHAPTER THREE

3.0 RESEARCH METHODOLOGY

3.1 RESEARCH APPAOACHES OR METHOD USED

3.2 JUSTIFICATION OF THE APPROACHES USED

3.3 RESEARCH INSTRUMENT OR TOOLS USED

3.4 RESEARCH POPULATION AND SIZE

3.5 SAMPLING PROCEDURE EMPLOYED

3.6 JUSTIFICATION FOR THE SAMPLE SELECTION AND SAMPLE PROCEDURE

3.7 STATISTICAL TECHIQUES USED IN ANALYSING THE DATA

3.8 HYPOTHESIS FORMULATION

CHAPTER FOUR

4.0 PRESENTATION AND ANALYSIS OF DATA

CHAPTER FIVE

5.0 SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 SUMMARY

5.2 CONCLUSION

5.3 RECOMMENDATION

BIBLIOGRAPHY

QUESTIONNAIRE

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ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA

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