.Anti- Poverty Sensitization Through The Medi.A. Case Study: (Daily Nation Newspaper And The St And Ard Newspaper December 2004)

ABSTRACT

This research is a creation of the most talked about problem in our time today. Something

that has been talked about over and over and whatever change takes place looks so

insignificant.

Currently, demographers are in the notion that by 2010 the worlds populations will have

doubled from 5.3 billion to more than 10 billion people. With such a speculation, Kenya

and Nairobi as the case study here is not left out and the way as to how inhabitants of

Nairobi can try and help themselves from being loaded with yet, another heavier burden

than what they are already carrying.

The topic of paper has been chosen with influence of the fact that despite the availability

of the media which has the main role of

• Informing

" Educating

• Entertaining

Whether it can also be used to sensitize on poverty and whether it is possible to reduce it

through the media- the Daily Nation and the Standard newspapers.

Ways through which problems can be fought have been analyzed and the researcher

hopes that the effort put in the production of this study wiJJ produce positive results.

It is through the media which plays a significant role in influencing peoples attitudes,

ideas and perception of various issues that can be solely relied upon to lead in over

coming poverty.

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