EXECUTIVE SUMMARY
Who We Are
Cake World Venturesis a business based mainly on cake making and delivery within the city of Abuja; serving both student and professional population. Created in 2013, the business began operation in 2014 as a catering kitchen, specializing in wedding cakes; cup cakes, birthday cakes, indies cakes, breakfast and lunch packages. The business now looks to introduce a coffee shop which also offers ice cream and yogurt.
Table of Contents
Executive Summary....................................................................................................................... 4
Who We Are.......................................................................................................................... 4
What We Sell......................................................................................................................... 4
Financial Summary............................................................................................................... 4
Company Overview............................................................................................................... 5
Management Team................................................................................................................ 5
Location.................................................................................................................................. 5
Mission Statement.................................................................................................................. 5
Vision Statement.................................................................................................................... 5
Objectives............................................................................................................................... 6
Strengths & Core Competency............................................................................................ 6
Products and Services................................................................................................................... 7
Products and Services........................................................................................................... 7
Marketing Plan.............................................................................................................................. 8
Market Overview................................................................................................................... 8
Target Market Segmentation............................................................................................... 8
Market Trends....................................................................................................................... 9
Growth Potential & Opportunities...................................................................................... 9
Market Segmentation & Demographic Profile................................................................. 11
Competition.......................................................................................................................... 12
Competitive Analysis........................................................................................................... 13
Quality Control.................................................................................................................... 14
Customer Service................................................................................................................. 15
Purchase & Service Options............................................................................................... 15
Inventory Control................................................................................................................ 15
Business Hours..................................................................................................................... 15
Inventory.............................................................................................................................. 16
Suppliers............................................................................................................................... 16
Credit Policies...................................................................................................................... 16
Financial Plan.............................................................................................................................. 17
Budget.................................................................................................................................. 18
Cash Flow Assumptions...................................................................................................... 19
Loans and Investments....................................................................................................... 21
Financial Statements.................................................................................................................... 21
Balance Sheet....................................................................................................................... 22
Closing Remark 23
Abia Bassey, W. (2020). Business Plan for Cake Business. Afribary. Retrieved from https://tracking.afribary.com/works/business-plan-for-cake-business
Abia Bassey, Walter "Business Plan for Cake Business" Afribary. Afribary, 17 Jun. 2020, https://tracking.afribary.com/works/business-plan-for-cake-business. Accessed 22 Nov. 2024.
Abia Bassey, Walter . "Business Plan for Cake Business". Afribary, Afribary, 17 Jun. 2020. Web. 22 Nov. 2024. < https://tracking.afribary.com/works/business-plan-for-cake-business >.
Abia Bassey, Walter . "Business Plan for Cake Business" Afribary (2020). Accessed November 22, 2024. https://tracking.afribary.com/works/business-plan-for-cake-business