Business Plan for Cake Business

EXECUTIVE SUMMARY

Who We Are

Cake World Venturesis a business based mainly on cake making and delivery within the city of Abuja; serving both student and professional population. Created in 2013, the business began operation in 2014 as a catering kitchen, specializing in wedding cakes; cup cakes, birthday cakes, indies cakes, breakfast and lunch packages. The business now looks to introduce a coffee shop which also offers ice cream and yogurt.

Table of Contents

 Executive Summary....................................................................................................................... 4

 Who We Are.......................................................................................................................... 4

 What We Sell......................................................................................................................... 4

 Financial Summary............................................................................................................... 4

 Company Overview............................................................................................................... 5

 Management Team................................................................................................................ 5

 Location.................................................................................................................................. 5

 Mission Statement.................................................................................................................. 5

 Vision Statement.................................................................................................................... 5

 Objectives............................................................................................................................... 6

 Strengths & Core Competency............................................................................................ 6

 Products and Services................................................................................................................... 7

 Products and Services........................................................................................................... 7

 Marketing Plan.............................................................................................................................. 8

 Market Overview................................................................................................................... 8

Target Market Segmentation............................................................................................... 8

Market Trends....................................................................................................................... 9

Growth Potential & Opportunities...................................................................................... 9

Market Segmentation & Demographic Profile................................................................. 11

Competition.......................................................................................................................... 12

 Competitive Analysis........................................................................................................... 13

Quality Control.................................................................................................................... 14

 Customer Service................................................................................................................. 15

Purchase & Service Options............................................................................................... 15

 Inventory Control................................................................................................................ 15

 Business Hours..................................................................................................................... 15

 Inventory.............................................................................................................................. 16

 Suppliers............................................................................................................................... 16

 Credit Policies...................................................................................................................... 16

 Financial Plan.............................................................................................................................. 17

 Budget.................................................................................................................................. 18

 Cash Flow Assumptions...................................................................................................... 19

 Loans and Investments....................................................................................................... 21

 Financial Statements.................................................................................................................... 21

 Balance Sheet....................................................................................................................... 22

 Closing Remark        23