Competitive Pricing And Performance Of Financial Institutions Case Study Of Centenary Rural Development Bank

ABSTRACT

Research under the topic "Competitive pricing and Performance of Financial Institutions"

is to be carried out in two branches of Centenary Rural Development Bank.

The objective of the study

• To identify the pricing techniques used by CERUDB

• To investigate the influence of competitive pricing on the banking sector.

• To find out competitors that have dominant edge m the financial sector of

Uganda.

Means of competitive pricing

When a company sets its prices chiefly on the basis of what its competitors are charging,

its pricing policy can be described as competition oriented. It is not necessary to charge

the same price as competitors, although this is a major example of this policy. The

competitors oriented pricing firm may seek to keep its prices lower or higher than

competitors by a certain percentage.

Methods used in the collection of data

Questionnaires; Self administered questionnaires that are both open and closed ended

questionnaires are used.

Interviews; Formal and informal interviews are used. That is, the interviews will have

formulated questions written down and others come in the due course of the interview

process.

Observation; Under this, the researcher simply observes what the respondents are doing.

He uses non-participant observation method. This is where he simply observes minus

participating in what the respondent is doing.

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