ABSTRACT
The Kenya National Drama Festival Committee usually enters into a sponsorship
agreement with other institutions to help in disseminating certain messages through
drama. One of these bodies is NACADA (National Agency for the Campaign against
Drug and Substance and Alcohol Abuse). NACADA has sponsored a number of
editions of the Festival in the hope that participants will be sensitized through the
performances on the need for demand reduction and supply suppression of alcohol and
drugs. It mostly targets the youth in Kenya who are said to be at the highest risk of
becoming victims of drug and substance abuse. The youth are mostly in schools and
most of the participants at the Festival are school going children. This study takes the
Kenya National Drama Festival as its launch pad to interrogate the theme of the
campaign against drug and substance abuse among the plays presented at the Festival
as sponsored by NACADA between 2013 and 2015. The interrogation of this theme
is intended to offer a platform of finding the best theatrical style of telling a story
against drug and substance abuse among the youth since virtually all the performers
are within the youth bracket of age. Using the Semiotics theory, the study responds
to the questions of how the structural makeup of the performances, their
characterisations as well as their language use and production design work in
synchrony as agents of the campaign against drug and substance abuse by
disseminating messages that hinge on demand reduction of drugs and alcohol as well
as their suppression of supply. This is a qualitative study that relied on content analysis
of pre-recorded performances. Data was collected through the use of observation and
interview guides. Generally, the study found out that structures of the play were not
strong as directors focussed more on the rewards rather than story-telling, plots tended
to be prescriptive, characters were not fully developed and lastly production
techniques were deployed to enhance the construction of the theme of fight against
drug and substance abuse. This study is a key plank in the generation of knowledge
on the analysis of pre-recorded performances as well as on the twin issue of drama
and the campaign against drug and substance abuse. It is useful to educationists, antidrug abuse campaigners, theatre researchers as well as the general reader.
MINISHI, O (2021). Construction Of The Theme Of Drugs And Substance Abuse In The Play Genre At The Kenya Schools And Colleges Drama Festival, 2013-2015.. Afribary. Retrieved from https://tracking.afribary.com/works/construction-of-the-theme-of-drugs-and-substance-abuse-in-the-play-genre-at-the-kenya-schools-and-colleges-drama-festival-2013-2015
MINISHI, OLIVER "Construction Of The Theme Of Drugs And Substance Abuse In The Play Genre At The Kenya Schools And Colleges Drama Festival, 2013-2015." Afribary. Afribary, 26 May. 2021, https://tracking.afribary.com/works/construction-of-the-theme-of-drugs-and-substance-abuse-in-the-play-genre-at-the-kenya-schools-and-colleges-drama-festival-2013-2015. Accessed 09 Nov. 2024.
MINISHI, OLIVER . "Construction Of The Theme Of Drugs And Substance Abuse In The Play Genre At The Kenya Schools And Colleges Drama Festival, 2013-2015.". Afribary, Afribary, 26 May. 2021. Web. 09 Nov. 2024. < https://tracking.afribary.com/works/construction-of-the-theme-of-drugs-and-substance-abuse-in-the-play-genre-at-the-kenya-schools-and-colleges-drama-festival-2013-2015 >.
MINISHI, OLIVER . "Construction Of The Theme Of Drugs And Substance Abuse In The Play Genre At The Kenya Schools And Colleges Drama Festival, 2013-2015." Afribary (2021). Accessed November 09, 2024. https://tracking.afribary.com/works/construction-of-the-theme-of-drugs-and-substance-abuse-in-the-play-genre-at-the-kenya-schools-and-colleges-drama-festival-2013-2015