Corpora Te Social Responsibility And Organisation's Revenue A Case Study Of Mw Aza City Council

TABLE OF CONTENTS

Title Page

Dedication ......••......•....•.......••...........•........•....•.......•..........•....•••..........•..... i

Declaration ............................................................................................... ii

Approval. ............................................................................................... iii

Copyright ............................................................................................. iv

Acknowledgement .........•......•....•........•.•......••.........•.•...••...........•.....•...••.. v

Abbreviations ........................................................................................... vi

Abstract ......••..••.........•..•..••...•...•.....••.....•..•.......•••...•••.........•......•.•..•... vii

CHAPTER ONE

1.0 Introduction .•..............••.••...•....•.......••.........•••.........•....•..•........••.....•......•.. 1

1.1 Background of the Study •..•...••.•....••.......•••....•....•.•.............••......•.....•.....•.. 1

1.2 Background of the Case Study ......................................................................... 3

1.3 Statement of the Problem ............................................................................... .4

1.4 Purpose of tile Study ....••.•..•...•...•...••.......••.•.•.•..•.•....•...••...•••....•......••.••.... .4

1.5 Objectives of tile Study .•..••.........•........•........•••..•....••....•....••....•......••...•.... 5

1.6 Research Questions ..•....•..••.....•...•...••.......•....•...••...••....••.•.•......•.....•.......... 5

1. 7 Significance of the Study .......•....•••...........•...••........••...••.....•..........•..•....•... 5

1.8 Scope of tile Study ..•••....••..•..•.•••......••..••.•.••...•...•....••....•...•••...••.............•.. 6

1.9 Conceptual Framework ••..•.•••••..••..•...••.•••...•...••..•.........•.....•..•.•...•..•••........ 7

CHAPTER TWO

2.0 Literature Review ................................................................................... 8

2.1 Introduction ...•••...•.•...••.•..•..•..•..•...••..•...•.••••..••..•••...••.......•••...•.....•••....•.. 8

2.2 Impact of Corporate Social Responsibility ...•••..•......•••...•....•.........••......•...•••• 8

2.3 Relationship Between Corporate Social Responsibility

and Organization's Revenue ••••..••.•••.....•.••....•..••.••.........•........•••.....•...••••. 11

2.3.l Problems That Corporations Have Faced ......•..•.•.••...•..••....•...••...•••.•••.•.....•• 11

2.3.2 Benefit of Corporate Social Responsibility ............................................................ 11

2.4 Ways of Improving Corporate Social Responsibility ........................................ 12

2.4.1 Business Giving ••..••...•.•...•.....•.•...••...•...••....•....•......••....•••......•••......••...•. 12

2.4.2 Environment Improvement and Protection ..•...•••.....•......•.......•...•................. 13

2.4.3 Provision of Equal Opportunities •.•...•....•...•.......•......•••.........•.............•..... 13

2.4.4 Provision of Community Need ••......•........•........••.....•.•......•..•••.......•........... 13

2.4.5 Welfare Improvement ...•••.........•••..•...••..••...•.•...•..•••.........•••......•••..•.......• 13

2.4.6 Customer Care ..•...•......••...•••....••..•...••...•...••........••.........••..•...••.........•.. 13

2.4. 7 Societal Assistance ..................................................................................... 14

2.4.8 Tax Payment ..•..•...•..•••....•..........•..•..•...........•.....•.......•...••...•...••.•............ 14

2.4.9 Accountability ..........••.•.....•.....••...•..•...••...•••...••................••..••........•..... 14

CHAPTER THREE

3.0 Methodology ......•...••.......••...•••............•.•...•••.....•.........•••......•••.........•. 15

3.1 Introduction .•.•••.......••..•...•••...••.•••.••.••...•••.•.••....•.....•••......••..•.••.••.....•. 15

3.2 Research Design .................................................................................. 15 ·

3.3 Study Population ..................................................................................... 15

3.4 Sample Size ......•....•......••....•..••..•.....••............••....•••...••...•...•............... 15

3.5 Data Collection ••...•......••...•...•...••..•..•..•...••.........•.........••.......•••............ 16

3.5.1 Source of Data •..•••...•.......••...•...•..•......•..•••...••...•......•.......•.............•.... 16

3.5.2 Data Collection Method ••..••.......•..••.••.•...•...•••.........•.......•••..••..•••.•••....... 16

3.6 Data Processing And Analysis .••...•..•••.............•.......•••....••..•.....•..............•.... 17

3.7 Limitation .••.••...•.....•••......••...•........••.•...•........•••....••...•...••.••.............. 17

Chapter Four

4.0 Data Analysis Presentation and Discussion ofResults ...•.....••...•..•........•........ 19

4.1 Introduction ..•...••..••...•..•••......•.......•..........••..••...••...•••..•..••...••..•...•...•. 19

4.2 Background Information ..•...•.....••.•.............•..•....•....••..........•........•••... 19

4.2.1 Religious Groups at MCC ......•..••.•..•............•..•.........•.•.•••..•......•..•......... 20

4.2.2 Education Level ...•..••••..•••.••..•..•..•....•..••.•.......•••.....•..•......•••.............•. 20

4.2.3 Working Period ................................................................................... 21

4.3 Community Attitudes on Organization's Concern ....••........•.••......•••.........••• 22

4.3.1 Community Attitude towards the Organization and their Effects

on the Organization's Revenue ...•.....••.....•....•..•.•....••..................•.....•...... 22

4.3.2 Application of CSR to the Community Members and

Derived Benefits ..................................................................................... 23

4.4.0 Employees Attitude on Organization's Concern •.••••....•.......•.....••....•••.•.••.... 23

4.4.1 Employee in respect to CSR towards Revenue ..•...•..•.•.........••..•.•......•....••...• 23

4.4.2 Control over CSR ...•••...••.......•.........••.•.•.•...••..........•.....••.....•....•.....•.... 24

4.4.3 Treatment of Employee's and its Benefits .......••..•...•••...••.......•....•.•....••...••. 26

4.5.0 Ways of Improving CSR at MCC .•....•.•...•...•.......•••...•••.....•...•••...•.••••..••.. 27

4.5.1 Existence of CSR Committee at Organization ...•..••.•.•....•.•••.....•...••.....••...... 27

4.5.2 Ways the Organisation Used to Improve CSR ............................................. 28

4.5.3 Present Methods on Monitoring CSR towards Organisation

Objectives and Goals .................................................................................................... 30

4.5.4 Other Ways to Improve CSR ...•...••...•..•••..•.••.••.••...•.•.....••........•••..........•. 31

CHARPER FIVE

5.0 Summary Conclusion and Recommendations ..•..•...•..•..........••....•••..•......•.• 32

5.1 Summary ...•...••..•••.......•..••.••..••..•...•...•.......••...•...•••.........•••...••........... 32

5.2 Conclusion •....•...........•.................•.......••..•........•..........••...........•........ 34

5.3 Recommendations ....•....•..••.••.•••.••............•..•.....•.•.......•.....•.•••............. 35

5.4 Areas for Further Research .••.•..•...........•....•.....•..•.•....•......•.•..••.........•••. 36

List of Appendices

Appendix 1 •••......•.•.....•.....•.........•••.••.••...•...•.••....•••...•••..•....••.....•........ 37

Appendix 2 .••......•........•...........•..••••••..•...•..•.•.•..........••...•....••...•••...•••. 38

Appendix 3 ••...•...•.•.....•..•..•..•......•..•..••.........•....•.....••...••....•...••.....•.... 39

Appendix 4 ..•...•..••................•.....••.••..•............•.•......•.•.••........•.......••.. 4

ABSTRACT

The main purpose of this study was to investigate the relationship between Corporate Social Responsibility and organization's revenue. The study aimed at achieving the following objectives

To examine the community members' attitudes towards the organization concern to the well fare and its effect on organization's revenue. To assess employees' attitudes towards the organization's concern to their welfare and its effect on organization's revenue. To examine ways of improving corporate social responsibility ofMwanza City Council. The procedures used during data collection included questionnaires, interview and Library research on relevant materials. Data was analyzed by the use of descriptive methods as percentage distributions and frequency distribution. The findings were presented in tables, pie charts interpreted and discussed where possible. The major findings of the Study included that organisation committed itself on improvement and concern of the welfare of the community members which has led to a positive attitude hence a positive effect on organisation revenue. The findings also revealed that the employees have been also considered about their welfare, although greater attention has been put to the top management and senior officers m the organisation.The major findings of the study included CSR greater impact on organisation revenues and entire success of the organisation. The study made a number of recommendations that included establishment of CSR committee, careful application of CSR, application of CSR in all levels of organisation

and follow up procedures