CORPORATE SOCIAL RESPONSIBILITY; A NECESSITY FOR ORGANIZATIONAL SURVIVAL (A CASE STUDY OF GUINNESS NIGERIA PLC ABA)

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ABSTRACT

The concept of Corporate Social Responsibility is the continual commitment by business to ethically contribute to economic development while improving the quality of life of its internal and external stake holders which includes: employee, community, the general public, government etc. the objective of the study includes the examination of the extent of their involvement in the concept of corporate social responsibility From the total population of hundred (100) a sample size of 80 was arrived at using Taro Yamani formula. The result revealed that this company have contributed infinitesimal amount of their gross earnings in social responsibility. Thus, they need to increase their involvement in social responsibility to boost their reputation. A view to recommend the strategy importance of being socially responsible to all the stakeholders they include improve public image of the company, improve stock price and solving social problem among others.

TABLE OF CONTENTS

Title Page

Certification

Dedication

Acknowledgements

Abstract

Table of Contents

CHAPTER ONE:

INTRODUCTION

1.1 Background of the Study

1.2 Statement of the Problem

1.3 Objectives of the Study

1.4 Research Question

1.5 Research Hypothesis

1.6 Significance of the Study

1.7 Scope of Study

1.8 Limitations of Study

1.9 Definition of Terms

Reference

CHAPTER TWO:

REVIEW OF RELATED LITERATURE

2.1 Theoretical Framework of Study

2.2 Conceptual Framework of the Study

2.3 Historical Background of the Study

2.4 Reviews According to the Objective of the Study

References

CHAPTER THREE:

RESEARCH METHODOLOGY

3.1 Research Design

3.2 Area of the Study

3.3 Source of Data

3.3.1Primary Data

3.3.2Secondary Sources

3.4 Population of the Study

3.5 Determination of Sample Size

3.6 Method of Data Collection

3.7 Validity of the Instrument

3.8 Reliability of the Instrument

3.9 Method of Data Analysis

Reference

CHAPTER FOUR:

DATA PRESENTATION, ANALYSIS AND INTERPRETATION

4.1 Presentation and Analysis of Data

4.2 Test of Hypotheses

4.3 Discussion of Findings

CHAPTER FIVE:SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1 Summary of Findings

5.2 Conclusion

5.3 Recommendation

5.4 Suggestion for Further Research

Bibliography

Appendix

Questionnaire

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CORPORATE SOCIAL RESPONSIBILITY; A NECESSITY FOR ORGANIZATIONAL SURVIVAL (A CASE STUDY OF GUINNESS NIGERIA PLC ABA)

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