Abstract
High market uncertainty makes it difficult for an entrepreneur to assess the status of the market for a business opportunity. Data gathering and analysis techniques and technology are becoming a significant source of uncertainty management for many entrepreneurial endeavours. This is sometimes referred to as "data-driven entrepreneurship." We examine a datadriven dynamic method to overcoming market uncertainty in business opportunity appraisals. We focus on the entrepreneur's investment portfolio, in which each investment generates projected returns as well as knowledge on a certain market element for a single company opportunity. We create a model that evaluates imperfect market data (e.g., financial, social, and regulatory) while taking into account the entrepreneur's risk tolerance and operational resource, routine, reputation, and regulatory constraints. Our numerical findings indicate that, rather of seeking the best projected returns, an entrepreneur may pick perfect information, risk hedging, or market controlling investments based on his or her cash level and risk tolerance. As a result of the availability of data analysis, the entrepreneur may overcome uncertainties and get superior insights for business opportunity judgments.
Keyword: Business opportunity evaluation, decision making under uncertainty, data-driven entrepreneurship
Chandan Nune, S. (2021). Data Driven Entrepreneur Analysis for Business Opportunity Evaluation. Afribary. Retrieved from https://tracking.afribary.com/works/data-driven-entrepreneur-analysis-for-business-opportunity-evaluation
Chandan Nune, Saathwik "Data Driven Entrepreneur Analysis for Business Opportunity Evaluation" Afribary. Afribary, 04 Sep. 2021, https://tracking.afribary.com/works/data-driven-entrepreneur-analysis-for-business-opportunity-evaluation. Accessed 07 Nov. 2024.
Chandan Nune, Saathwik . "Data Driven Entrepreneur Analysis for Business Opportunity Evaluation". Afribary, Afribary, 04 Sep. 2021. Web. 07 Nov. 2024. < https://tracking.afribary.com/works/data-driven-entrepreneur-analysis-for-business-opportunity-evaluation >.
Chandan Nune, Saathwik . "Data Driven Entrepreneur Analysis for Business Opportunity Evaluation" Afribary (2021). Accessed November 07, 2024. https://tracking.afribary.com/works/data-driven-entrepreneur-analysis-for-business-opportunity-evaluation