DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES (THE CASE STUDY OF THE FIRST BANK OF NIGERIA ILORIN)

PROPOSAL

DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES

Deposit mobilization is the bedrock of the present and future growth of all banks and marketing has been on essential element in the management of modern banking in Nigeria.

In purpose of this study is to examine the growth of banking services and to analysis the marketing effect and the extent to which marketing can improve the efficiency of services in the first bank of Nigeria plc.

The way of implementing marketing services and the extent to which these services meet, the customers satisfaction. The differences between marketing in bnaks, marketing customers or industrial goods and manufacturing organization. And the extend to which first bank market its services in terms of employing market techniques to mobilizes the customers, increase patronage and improving efficiency and effectiveness of their operations.

This research work can be groups into five chapter

Chapter one: It deals with the introduction, statement of general study, objectives of the study, scope and limitation of the study, significance of study brief history of first Bank and definition of terms.

Chapter two: will treat literature review, historical development of banking in nigeria, emergence of first bank of nigeria, what is marketing, the marketing mix, marketing function in commercial banks challenges of marketing and funds mobilization, public relations, selling, standard of services, services offered by first bank plc, and difference between marketing services and marketing of other consumer or industrial product.

Chapter three: it deal with the research methodology, research population, sampling techniques, statistical techniques employed, validity and reliability.

Chapter four: It contain the data presentation and analysis and summary of findings

Chapter five: will discuss the summary, conclusion and recommendation

TABLE OF CONTENTS

CHAPTER ONE

1.0 Introduction

1.1 Statement of research problem

1.2 Objectives of the study

1.3 Scope and limitation of the study

1.4 Definition of the terms

CHAPTER TWO

2.0 Mergence of first bank of Nigeria 

2.1 What is marketing

2.2 The marketing mix

2.3 Marketing (selling) function in commercial bank

2.4 Public Relation

2.5 Selling

2.6 Challenges of marketing and find mobilization

2.7 Service offer by first bank

2.8 Difference between marketing of banking service and marketing of other consumer or industrial product and services.

CHAPTER THREE

3.0 Research methodology

3.1 Research population 

3.2 Sampling techniques

3.3 Method of data collection

CHAPTER FOUR

4.0 Data presentation and analysis

4.1 Historical development of banking in Nigeria

4.2 Organization chart of case study

4.3 Data presentation

4.4 Data analysis

4.5 Result of findings

CHAPTER FIVE

5.0 Summary

5.1 Conclusion

5.2 Recommendation of findings

5.3 Reference