EFFE~1'IVENESS OF COMMUNICATION METHODS MANAGEMENT OF UNIVERSITIES CASE STUDY OF WESTERNUNIVERSITY OF SCIENCE AND TECH:M"OLOGY-KENYA

39 PAGES (6170 WORDS) Business Education Report

ABSTRACT

The purpose of this study is to examine communication methods

and tools used in public universities and to gauge their effectives

and efficiency in passing across messages from employee to

employee and department to department

The study was carried out in western university college science and

technology (WUCST). The participants in the study were teaching

staff and non- teaching staff in various departments of the

university. The relevant literature reviewed focused on

communication channels/ medium; the functions and importance of

communication, and factors to consider when choosing and methods

of communication

Data was collected by the use of observation, questionnaires and

interview. The collected data from the respondents was critically

analyzed using quantitative techniques.

Descriptive statistics, illustration, table percentage and frequencies

were used in presenting and describing the subject matter under

investigation. The findings of the study revealed the type of tools and

methods of communication used and their effectiveness in the

production of work.

The study will be significant 1n improving communication within

work places in this case public universities, with a focus on WUST

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