ABSTRACT
This research work looked into Effect of Environmental Scanning on Business Performance (The Study of Coca-Cola Company Enugu Depot). The major objectives of the study are to ascertain whether Coca-Cola Company engages in systematic environmental scanning, to identify the challenges associated with environmental scanning in the organization, to examine the benefits of environmental scanning in the organization and to ascertain whether the techniques used in scanning the organization are outdated. Data were collected through primary and secondary data sources. In carrying out the investigation through primary source, number of questionnaire were designed, while the secondary source included information from textbooks, journals and newspapers etc. the sample size which are 306 representing entire population of 1300 which was determined using Taro Yamene formula. The methods of statistical analysis included the use of tables, percentage analysis, while chi-square was used to test hypotheses formulated. The study led to major findings such as the techniques used in scanning the organization are outdated. The researcher recommends that the organizations should make use of current techniques in order to enhance the growth of the organization in Nigeria as a hole.
TABLE OF CONTENTS
Title Pageii
Certificationiii
Dedicationiv
Acknowledgementv
Abstractvii
Table of Contentsviii
Chapter one: Introduction
1.1Background of the Study1
1.2Statement of the Problem7
1.3Objectives of the Study9
1.4Research Questions10
1.5Research Hypotheses10
1.6Significance of the Study10
1.7Scope of the Study12
1.8Limitations of the Study13
1.9Definition of Special Terms13
References
Chapter Two: Review of Related Literature
2.1Conceptual Framework of the Study17
2.2Theoretical Framework of the Study23
2.3Historical Background of the study26
2.4Reviews According to the Objectives of the Study28
2.5Identifying External Environmental Variables 30
2.6Analyzing the internal Environment32
2.7Influential Factors in the Task Environment34
2.8Determining Strengths and Weakness35
2.9Technique for Effective Environmental Scanning37
References
Chapter Three: Research Design and Methodology
3.1 Research Design 41
3.2 Area of Study41
3.3 Sources of Data42
3.3.1 Primary Data42
3.3.2 Secondary Data42
3.4Population of the Study43
3.5Sample Size Determination and Sampling Techniques44
3.6Methods of Data Collection49
3.7Validity of the Instrument49
3.8Reliability of Instrument49
3.9Methods of Data Presentation and Analysis50
Chapter Four: Data Presentation and Analysis
4.1Data Presentation51
4.2Test of Hypotheses60
17.1Discussion of Findings70
Chapter Five: Summary of Findings, Conclusion and Recommendation
5.1Summary of Findings71
5.2Conclusions72
5.3Recommendations73
Bibliography
Appendix
Questionnaire