Effect Of Turnaround Strategies On Performance Of Public Corporations In Kenya

ABSTRACT

Many public corporations experiencing decline in performance have opted to implement

turnaround strategies to improve their performance. This study extends previous research

findings by seeking to examine the effect of turnaround strategies on performance of

Public Corporations in Kenya, by identifying the turnaround strategies adopted in these

Corporations, and to determine the effect of turnaround strategies on their performance.

To achieve this objective, correlational research was adopted. The target population

comprised 162 public corporations in Kenya. A purposive sample of thirty two (32)

corporations was used in the study. A Likert type scale questionnaire was administered to

respondents to collect data from the selected public corporations. Primary data was

complemented with secondary data collected from the corporations for the previous three

years. Data collected was edited and processed using Statistical Package for the Social

Sciences (SPSS). Descriptive statistics that is in percentages were used to describe the

research variables. Pearson’s product moment coefficient was used to examine the

relationship between turnaround strategies and organisational performance and multiple

regression was used to establish the effect of turnaround strategies on performance of the

corporations. The results showed a significant positive relationship between turnaround

strategies and performance, P-value