ABSTRACT
Far too many companies fail to achieve their growth targets in revenue and profitability. However, the probability of
achieving profitable growth is heightened whenever an organization has a clear growth strategy and strong execution infrastructure. The purpose for this research is to probe into and evaluate the strategies for guaranteeing sustained profitability using Nestle Nigeria Plc as a case study. The researcher used descriptive survey method, qualitative research method, quantitative research method, and a mixture of both qualitative and quantitative research. In analyzing the data collected using the questionnaire; the researcher used the simple percentages method of data analysis. The data
analysis was represented in tabular form for easy understanding and it consist the number of respondents and the corresponding percentage and chi – square was used as the statistical tools used for testing more than two population using data based on two independent random samples. Findings for this study indicate that financial advisors should be called upon often to assist management in reducing costs and finding alternatives to their unique situations.
Table of Content
CHAPTER ONE
INTRODUCTION
1.1 Background of the study - - - - - - - 1
1.2 Statement Of The Problem - - - - - - - 4
1.3 Research Questions - - - - - - - - 5
1.4 Objective Of The Study - - - - - - - 5
1.5 Research Hypothesis - - - - - - - - 6
1.6 Significance Of The Study - - - - - - - 7
1.7 Scope and Limitation Of The Study - - - - - 7
1.8 Definition Of Terms - - - - - - - - 7
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction - - - - - - - 10
2.2 Historical Vs Contemporary Theories Of Business Management - 11
2.2.1 Historical Theories Of Management - - - 11
2.2.2 Contemporary Theories Of Management - - - 12
2.3 Business Management Skills - - - - - - 17
2.4 Developing Business Strategies - - - - - 22
2.5 Strategies For Maximizing Business Profitability - - - 24
2.6 The Use of Financial Ratios - - - - - - 26
2.7 The Business Environment Vs Business Strategy - - - 38
2.8 Business Plans And Strategies For Sustained Profitability - - 45
2.8.1 Corporate Level Strategy - - - - - - - 46
2.8.2 Business Level Strategy- - - - - - - 47
2.8.3 Functional Level Strategy - - - - - - 47
2.9 Customer-Focused Growth Strategies - - - - 48
2.10 Business Management Strategies Of Nestle Nigeria Plc - - 52
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Introduction - - - - - - - - 61
3.2 Research Design - - - - - - - 61
3.3 Population and Sampling Technique - - - - 62
3.4 Method Of Data Collection - - - - - - 65
3.5 Technique Of Data Analysis - - - - - 66
3.6 Justification of Method - - - - - - - 67
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.0 Introduction - - - - - - - - 69
4.1 Data Presentation And Analysis - - - - - 69
4.2 Test Of Hypothesis - - - - - - - 82
4.3 Summary Of Findings - - - - - - 85
CHAPTER FIVE
SUMMARY CONCLUSION AND RECOMMENDATIONS
5.1 Summary - - - - - - - - 86
5.2 Conclusion - - - - - - - - 88
5.3 Recommendations - - - - - - - 89
Bibliography - - - - - - - - 93
Appendix