EFFECTIVE COMMUNICATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL GOAL AND OBJECTIVES IN NTA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY KADUNA)

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ABSTRACT

This research work centres on â€œEffective Communication as a tool for achieving organizational goals and objectivesâ€ the researcher examined the historical background of the study and the subject matter, the objective, significance and the scope of the research was well examined in the first chapter. In the second chapter the researcher was able to reveal some selected views of authors on what â€œEffective Communication is, the basic concepts, systems, process, characteristics of communication flow, importance of the study as well as the used in any business organizations. The researcher highlights the method of data collection and also the instrument used in analyzing data. The data gathered were analyzed in chapter four and hypothesis formulated was tested. The researcher finally draws conclusions thereby rendering relevant recommendations among which it is recommended that management should ensure that information does not go into distortion by minimizing the chain of information dissemination channels.

TABLE OF CONTENTS

Title

Declaration

Approval

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

INTRODUCTION

1.1Background of the study

1.2Statement of the problem

1.3Objective of the study

1.4Statement of hypothesis

1.5Significance of the study

1.6Scope of the study

1.7Limitation of the study

1.8Historical background of the case study

1.9Definition of terms.

CHAPTER TWO

LITERATURE REVIEW

2.1The conceptual meaning of communication

2.2Methods of communication

2.3Communication process

2.4Characteristics of effective communication

2.5Objectives of communication

2.6Flow of communication

2.7Importance of communication in Business Organization

2.8Communication system

CHAPTER THREE

RESEARCH METHODOLOGY

3.1Research design

3.2Research population

3.3Sample size and sampling procedure

3.4Methods of gathering data

3.5Justification of method used

3.6Methods of data analysis

3.7Justification of instrument used.

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1Data presentation

4.2Data analysis

4.3Test of hypothesis

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1Summary of findings

5.2Conclusion

5.3Recommendations

Bibliography

Appendices

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EFFECTIVE COMMUNICATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL GOAL AND OBJECTIVES IN NTA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY KADUNA)

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