EFFECTIVE COMMUNICATION AS AN AID TO SURVIVAL OF A BUSINESS ORGANIZATION (A CASE STUDY OF DOYIN GROUP OF COMPANY NIGEIA LIMITED ILORIN)

PROPOSAL

This study focuses “Effective Communication as all aid to Survival of a Business Organization” a case study of Doyin Group of Company’s Nigeria Limited Ilorin. Objective and goals of any organization can be achieved through effective communication such objective include profitability, growth, survival e.t.c, the objective will also help in determining how effective communication enhance business subordinate and management relationship and us effects on the organization. Just as it is agreed that communication is the back bone (life-wire) of management in a nutshell the inefficient communication which depicts for it in the co-oporate chain can also be corrected through effective communication. These will deal with all activities involved in the collection of all necessary data and information required for the findings that makes the researchers work valid. In eliciting the necessary information and explain from the sampled respondents, therefore two appropriate research instrument were used, they are questionnaire and interview. It will also antis on sample size. The targeted population are three company’s, Doyin investment group of company’s, Dayaad venture limited and wonder foods Nigeria limited and the information obtain be analyses with the use of simple percentage and the reliability and validity of the study will be tested since reliability but not sufficient condition for validity. The finding reached after and analyzing the data collected in table 6, 7 and 8 it was discovered that most organization uses both formal and informal of the management task table 10, 11, 12, and 13 further shows the effective communication is the backbone of management because it enhances decision making and allow effective condition and control in the organization. However table 19 and 20 shows that dispute between the management and subordinate was mostly cause by mis-internation of management plans and policies but at the same time shows in table 13 that effective communication create in conducise climate for employee to organizational goals and objectives, if its is well practiced. From the finding generated from the study, it was concluded that effective communication has helped in executing managerial task, since the method of communication adopted was very important. The work of a manger was made very easy through delegation. It could be concluded that the method of communication used really help both positively and negatively in enchanceing relationship. Conclusive formal communication can be very effective in aiding management if well practiced.

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Proposal

Table of Contents

CHAPTER ONE: INTRODUCTION

1.1 General Information

1.2 Statement of the Problem

1.3 Justification of the Study 

1.4 Research Questions  

1.5 Scope of the Study

1.6 Limitation of the Study

1.7 Significance of the Study

1.8 Definition of Term

CHAPTER TWO: LITERATURE REVIEW

2.1. Introduction

2.2 Meaning and Scope of Communication

2.3 Model of Communication

2.4 Communication Theory

2.5 What is Communication Process

2.6 Classification of Communication 

2.7 Channels of Organizational Communication

2.8 Barriers to Effective Communication

2.9 The Purpose and Relevance of Communication

2.10 Relationship of Communication element and functions of management

2.11 Management Process

2.12 Principle of Management 

2.13 The Function of Manager

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Introduction

3.2 Research Design

3.3 Research Instrument

3.4 Research Sample

3.5 Data Analysis Procedure

3.6 Reliability and Validity of the Study

3.7 Historical Background of the case Study

CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND INTERPRETATION

4.1 Introduction 

4.2 Analysis, Interpretation and Presentation of Data 

4.3 Discussion of Findings

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 Summary of Finding

5.2 Conclusion

5.3 Recommendation 

References

Questionnaire