EFFECTIVE CORPORATE IMAGE MANAGEMENT AS A STRATEGY FOR ENHANCING PROFITABILITY (A CASE STUDY OF PHINOMAR NIG. LTD NGWO, ENUGU AND FIRST BANK OF NIGERIA PLC, ENUGU)

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ABSTRACT

The purpose of this study is to determine and effective corporate image management as a strategy for enhancing profitability. In Phinomar Ltd Ngwo, and FBN PLC Enugu.

In carrying out the study, care was therefore taken to ensure that relevant and adequate data were collected and analyzed. Thus, the research obtained such data from primary and secondary sources.

The research method in which the sample was selected through statistical formular and random sampling. The data collection instrument included questionnaire interview and observation as well as library after analyzing the data the following findings were made, the existing corporate image management at phinomar and FBN Enugu is not effective, thus derive from expectation.

Communication is glossily inadequate this does not favour the companies, it therefore hindered profitability, it was also discovered that link between management and workers is very poor. After this series of findings some recommendation were made.

-Public relation effort should be improved upon.

-Corporate image management is very essential for enhancing company profitability.

-Communication should be made adequate so as to suit the general public, for profitability.

-I accept every omission and mistakes therein.

TABLE OF CONTENTS

Title Page

Approval Page

Dedication

Acknowledgement

Abstract

Table of Contents

CHAPTER ONE

1.0 Introduction

1.1 Background of the Study

1.2 Statement of the Problem

1.3 Purpose of the Study

1.4 Significance of the Study

1.5 Definitions of important terms

1.6 References

CHAPTER TWO

2.0 Literature Review

2.1 Meaning and History of Corporate Image Management

2.2 Different Views and Opinions about Corporate Image Management and Organizational

Profitability

2.3 Different Approach to Corporate Image Management

2.4 Method of studying the Problem

2.5 Corporate Image Management at First Bank Plc. Enugu

2.6 The Management Structure Of FBN Plc

References

CHAPTER THREE

3.0 Data Presentation

3.1 Analysis of Data

3.2 Recommendation

3.3 Conclusion

3.4 References

Bibliography

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EFFECTIVE CORPORATE IMAGE MANAGEMENT AS A STRATEGY FOR ENHANCING PROFITABILITY (A CASE STUDY OF PHINOMAR NIG. LTD NGWO, ENUGU AND FIRST BANK OF NIGERIA PLC, ENUGU)

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