ABSTRACT
The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –New haven.
The objectives of the study are;
To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability
To determine the impact of public relation adopted by after 8 saloon in Enugu metropolis create customer’s awareness of their service.
Based on this four hypothesis were formulated each focusing on the impact of specific promotional strategies.
Data were sound from two principal sources primary and secondary data.
Extensive literature reviews on textbooks were carried out. The population includes management and relevant staff and informers of after 8 hair dressing
Data collected were presented, analyzed and interpreted using table, frequencies and percentages while the hypothesis were tested rising chi-square.
Based on the analysis, the following findings were made:
That hair dressing saloon including the cace organization are yet to fully appreciate the importance of designing on optimal combination of promotional strategy of enhance its performance
That public relation impacts positively on customers patronage and bill boards poorly deigned and not strategically locate.
In view of above findings the following recommendations were made:
Apart from the use of billboards advertising in radio and Newspaper should be used. The advertising message should base on quality of service offered, availability and moderate charge.
Other promotional activities like sales promotion, public relations, publicity and personal selling should be adequately blended for improve performance.
The research believed that of the recommendations were judiciously implemented the case organization should be able to service their customer better with profit .
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Tables of content
List of Tables
Abstract
CHAPTER ONE:
Introduction
1.1 Background of the study
1.2 Statement of problem
1.3 The purpose of the study
1.4 Research questions
1.5 Research Questions
1.6 Formulation of hypothesis
1.7 Significance of the study
CHAPTER TWO
Review of the literature
2.1 Meaning of marketing promotion
2.2 Objectives of promotion
2.3 Components of marketing promotion
2.4 Promotional strategies for after & hair dressing saloon
2.5 Summary of related review literature
CHAPTER THREE
Research Methodology
3.1 Research Design
3.2 Area of study
3.3 Population of the study
3.4 Sample and sampling procedure
3.5 Instrument for data collection
3.6 Validity of instrument
3.7 Reliability of the instrument
3.8 Method of administration of instrument
3.9 Method of data analysis
CHAPTER FOUR
Data Presentation and Result
4.1 Data presentation
4.2 Summary of result / findings
CHAPTER FIVE
5.1 Dimension of results
5.2 Conclusion
5.3 Implication of research result /findings
5.4 Recommendation
5.5 Suggestions for further research
5.6 Limitation of study
References
Appendices
Questionnaire