EFFECTIVENESS OF STRATEGIC PLANNING AND ITS EFFECT ON ORGANIZATIONAL PERFORMANCE. A CASE STUDY OF NEWPLAN LIMITED, KAMPALA UGANDA

TABLE OF CONTENTS

DECLARATION ............................................................................................................................. i

APPROVAL ................................................................................................................................... ii

TABLE OF CONTENTS ............................................................................................................... iii

DEDICATION ................................................................................................................................ v

ACKNOWLEDGEMENT ............................................................................................................. vi

CHAPTER ONE ........................................................................................................................... I

INTRODUCTION ......................................................................................................................... I

I .1 Background of the study ........................................................................................................... I

1.2 Statement of Research Problem ................................................................................................ 3

I.3 Objectives of the study .............................................................................................................. 4

1.4 Research questions .................................................................................................................... 4

I.5 Significance ofthe study ........................................................................................................... 5

I .6 Scope of the study ..................................................................................................................... 6

CHAPTER TWO .......................................................................................................................... 7

LITERATURE REVIEW ............................................................................................................ 7

2.1 Introduction ............................................................................................................................... 7

2.2 Review oftheoreticalliterature ................................................................................................. 7

2.2.1 Need for strategic planning in an organization ...................................................................... 9

2.2.2 Benefits of strategic planning to an organization ................................................................ I 4

2.2.3 Challenges faced in practice of strategic planning .............................................................. 16

2.2.4 Factors essential for effective strategic planning in an organization ................................... 18

2.3 An effective strategy identifies areas of Competitive Advantage .......................................... 21

2.4 Recommendation of the study ................................................................................................ 22

2.5 Review of analytical/Critical literature ................................................................................... 23

2.6 Conclusions and Gaps to be filled .......................................................................................... 24

2.7 Theoretical framework ............................................................................................................ 24

CHAPTER THREE .................................................................................................................... 26

METHODOLOGY ..................................................................................................................... 26

3.0 Introduction ............................................................................................................................. 26

3. I Research Design ...................................................................................................................... 26

3.2 Research Population ................................................................................................................ 26

3.3 Sample size ............................................................................................................................. 26

3.3 Sampling Procedure ................................................................................................................ 27

3.4 Research Instrument ................................................................................................................ 28

3.4. I Questionnaires ...................................................................................................................... 28

3.4.2 Individual structured interviews .......................................................................................... 28

3.4.3 Key informant's interviews: ................................................................................................ 28

3.4.4 Document review ................................................................................................................. 28

3.4.5 Validity of the instruments ................................................................................................... 29

3.4.6 Pre-testing ............................................................................................................................ 29

3.4.7 Reliability of Instruments .................................................................................................... 29

3.5 Data Gathering Procedures ..................................................................................................... 29

3.5.I Before data collection: ......................................................................................................... 29

3.5.2 During the Administering of Questionnaires ....................................................................... 30

3.5.3 After Data Collection ........................................................................................................... 30

3.6 Data Analysis .......................................................................................................................... 30

3.7 Ethical Considerations ............................................................................................................ 3 I

3.8 Limitations of the Study .......................................................................................................... 3 I

CHAPTER FOUR ....................................................................................................................... 33

PRESENTATION, INTERPRETATION AND ANALYSIS OF THE RESULTS .............. 33

4.0 Introduction ............................................................................................................................. 33

4.1 Description of Respondents .................................................................................................... 33

4.1.1 Job Description .................................................................................................................... 33

4. I .2 Gender of Respondents ........................................................................................................ 34

4. I .3 The education of respondents .............................................................................................. 35

4.1.4 The Working period of respondents .................................................................................... 36

4.2 Effect of need for strategic planning in an organization of New Plan Uganda ...................... 36

4.3 Performance of New plan ltd while Strategic Planning .......................................................... 39

4.5 Employee Performance ........................................................................................................... 4 I

CHAPTER FIVE ........................................................................................................................ 43

CONCLUSION AND RECOMMENDATION ........................................................................ 43

5.0 Introduction ............................................................................................................................. 43

5. I Summary of the study ............................................................................................................. 43

5.2 Conclusions ............................................................................................................................. 44

5.3 Recommendations ................................................................................................................... 45

5.3.1 Recommendations for strengthening the relationship between strategic planning and performance ............................................................ 46

REFERENCES ............................................................................................................................. 47

APPENDIX ................................................................................................................................... 50

QUESTIONNAIRE FOR THE RESPONDENTS ........................................................................ 50