Effects Of Advertising On Sale Of An Organization A Case Study Of Airtel Limited, Nairobi Kenya

ABSTRACT

The study is to establish the effects of advertising on sale it is guided by a number of objective which are to examine the features of a good advertisement to determine factors affecting sales and to determine ways to improve sales. With telecommunication networks being so many Airtel limited has to explore the markets and come up with adve1iisement better than those of the competitors to help them survive in the competitive market. The study focuses on Airtel limited, Nairobi Kenya to determine the advertisement that Ai1iel can use because they are faced with the problem to increase on its sales due to Safaricom who are their top competitor. Data is to be collected on such information using interviewing, observation and questionnaire. Interviewing is done by the buse of face to face conversation, the number of respondents who participate such as top management, employees of Ai1iel and both Safaricom is made up by stratified random technique which to 25 people. The findings of the study shows that there are a number of effects of advertising on sales, that is consumers awareness, it gives favorable images which help in generating brand loyalty and help in new product launch. Also sales is affected by factors like, careful market segmentation the perception of the product brand in the mind of the customers and market situation like competition, price position among others. From the findings sales can be improved by building customers and brand loyalty by use of aggressive advertising by stressing unique features of the product by creating goodwill for the product, brand or company and by motivation of the customers. From the research findings there were the following recommendations that there is need for Airtel limited to use an effective adve1tisement that could attract more customers for example their advert should be in local language that is familiar to the consumer. Also consumers should be motivated and given a chance to give a suggestion on the advert they prefer, market segmentation is also important whereby the marketing department should invest more in sport branding the company should have good advert that is creative and innovative. In addition there should be customers loyalty they should provide all the information that the customers need in their phone kits, this will give the company better public image, also brand loyalty reduce the prices of their brands in order to make their services more customer friendly among others.