Effects of Body Image on Self-Esteem among Young Adults: A Case of University Of Nairobi

For the last several years, study on body image has been a growing field. The primary goal of this project was to determine the effects of bodyimage on self-esteemamong young people of 18 to 25 years. The research objectives for the study were: to establish whether body size influences the level of self-esteemamong young people of 18 to 25 years; to find out whether fashion influences the level of self-esteemamong young people of 18 to 25 years, to investigate whether complexion influences the level of self-esteemamong young people of 18 to 25 years and to establish the gender differences in the relationship between body image and the level of self-esteem among young people of 18 to 25 years. Stratified random sampling technique was used in the study to select a sample size. The target population for the study was the undergraduate students at University of Nairobi’s Main Campus which had a total population of 9,400 undergraduate students as at 2017. The sample sizewas 290 picked from each of the five faculties of the school. Questionnaires and standardized attitudinal scales/tests were used for collecting data in this study.The data after collection was processed and analyzed in accordance with the purpose and objectives of this study. Data processing and analysis implied editing, coding, classification and tabulation of collected data. Data was entered into access database before being exported to Statistical Package for Social Science (SPSS) version 21.0 for descriptive and inferential statistical analyses for quantitative data.