ELECTRONIC MEDIA COVERAGE OF POLITICAL ACTIVITIES IN UGANDA (2012-2014) A CASE STUDY OF UBC RADIO

DECLARATION II APPROVAL III DEDICATION IV ACKNOWLEDGEMENT V LIST OF ACRONYMS VI LIST OF TABLES AND FIGURES X LIST OF FIGURES X LIST OF TABLES XI CHAPTER ONE 1 1.0 INTRODUCTION 1 1.1 BAcKGROUND INFORMATION TO THE STUDY 1 1.2 STATEMENT OF THE PROBLEM 2 1.3 OBJECTIVES OF THE STUDY 3 1.3.1 General Objective 3 1.3.2Specific Objectives 3 1.4 RESEARCH QUESTIONS 4 1.5 SCOPE OFTHE STUDY 4 1.5.1 Geographical scape 4 1.5.2 Content scope 4 1.5.3 Time scope 5 1.6 SIGNIFICANCE OF THE STUDY 5 1.6.1 Justification of the study 5 1.6.2 The purpose of the study 6 1.7 Conceptualframework 6 CHAPTER TWO 8 LITERATURE REVIEW 8 2.0 INTRODUCTION 8 2.1 DEFINITION OF ELECTRoNIC MEDIA 8 2.2 FUNCTIONS OF RADIO 8 2.3 HISTORY OF UGANDA BROADCASTING CORPORATION RADIO, 9 vii 2.4 NEW MEDIA TRENDS IN UGANDA 10 2.5 U BC COVERAGE OF POLITICAL ACTIVITIES IN 2010-2011 11 2.6 THE PROBLEMS FACED BY JOURNALISTS COVERING POLITICAL ACTIVITIES 11 2.7 THE BENEFITS DERIVED FROM COVERAGE OF POLITICAL ACTIVITIES 13 2.8 THE IMPACTOF POLITICAL NEWS STORIES ON THE AUDIENCE. 14 2.9 SUB STANDARD ELECTIONS 15 CHAPTER THREE 17 METHODOLOGY 17 3.0 iNTRODUCTION 17 3.1 RESEARCH DESIGN 17 3.2 STUDY AREA AND POPULATION 17 3.3 SAMPLE FRAME WORK 17 3.3.1 Sampling size 18 3.3.2 Sample techniques 18 3.3.3 Sample procedure 19 3.4 METHoDS FOR DATA COLLECTION 19 3.4.1 Instruments 20 3.4.2 Sources of data 20 3.4.3 Validity and reliability of instruments 21 3.5 DATA PROCESSING 21 3,6 DATA ANALYSIS 22 3.7 ETHICAL PROCEDURE 22 3.8 STUDY LIMITATIONS 22 CHAPTER FOUR 23 DATA PRESENTATION, ANALYSIS AND INTERPRETATION 23 4.0 INTRODUCTION 23 4.1 BIO DATA OF THE RESPONDENTS 23 4.1.1 Sex of the respondents 23 4.1.2 Marital status of the respondents 25 4.1.3 Ageofthe respondents 2