ENVIRONMENTAL COMPLEXITY: DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION IN NIGERIA (A CASE STUDY OF JMK SUPERMARKET, ILORIN)

TABLE OF CONTENTS

Title Page

Certification i

Dedication ii

Acknowledgement iii

Table of Contents v

CHAPTER ONE: BACKGROUND OF THE STUDY

1.1 Introduction 1

1.2 Statement of problem of the study 3

1.3 Aims and objectives of the study 3

1.4 Significance of the study 4

1.5 Scope of the study 6

1.6 Limitations and constraints of the study 7

1.7 Definition of terms 9

CHAPTER TWO:

2.1 Concept of environmental complex variables 11

2.2 Marketing environmental complexity 12

2.3 The external marketing environment 14

2.4 Marketing communication 20

2.5 Promotional tools 23

2.6 Advertising as a promo tool 25

2.7 The learning organization 27

2.8 Hypothesis formulation 27

CHAPTER THREE

3. 1 Population sampling and sample size 29

3.2 Research design 30

3.3 Sources of data collections 32

3.4 Method of data collections 33

3.5 Instrumentation, validity and reability of instrument 37

CHAPTER FOUR

4. 1 Brief history of case study 40

4.2 Presentation and analysis of data 41

4.3 Hypothesis testing 49

CHAPTER FIVE: SUMMARY, CONCLUSION

5.1 Summary of report 56

5.2 Conclusion 57

5.3 Recommendations 57

Questionnaire

References

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