ENVIRONMENTAL TURBULENCE AND PERFORMANCE OF BREWERY FIRMS IN NIGERIA(1990-2015)





Abstract






The environment

within which the brewery industry operates is characterized by environmental

changes. Brewery firms succeed by responding promptly to their environment. In

recognition of this therefore, this study examines the influence of environmental

turbulence on the performance of brewery firms in Nigeria. It aims at

determining the effects of exchange rate instability on the profitability of brewery

firms.