EVALUATION OF THE IMPACT OF ADVERTISING VOLUME OF SALES (A CASE STUDY OF AMA BREWERIES Plc. NINTH MILE CORNER, ENUGU.)

.INTRODUCTION:

The essence of embarking on this research is to examine and determine the competence of advertising in influencing the volume of sales with respect to products of Ama Breweries Plc. Ninth Mile Corner, Enugu which is the case study of this research work.
In the light of conducting this study many efficient methods and solutions would be derived which will show how advertising assist a lot in sales promotion.

In carrying out and fully completing this study, various techniques and strategies would be employed that will assist in data and information generation for the study and as a result, this research work will be cartegorised into five but inter-related chapters.
Chapter one will treat the introductory aspect of this study which will highlight background of the study, statement of the research problem, objectives of the study, significance of the study, research  questions, research hypothesis, theoretical framework, scope of the study, limitations of the study and definition of terms used in the study.
Chapter two will handle literature review, its sources and summary; this will encompass the studying of all necessary documents, books journals, magazines, newspapers and the use of internet for the generation of data and solid information that will assist in successfully completing this study.
Chapter three will treat the research methodology employed in conducting this study. It will border on the research design, area of study, research population, research sample, sampling technique, instrument of data collection, method of data collection, method of data analysis and the expected results after completing the study.
Chapter four will treat the presentation and interpretation of findings aimed at while conducting this study. It will highlight points like data presentation and analysis of research questions/hypothesis and discussion of results generated after completing the study.
Chapter five will handle summary, conclusion and recommendations for further studies.