ABSTRACTThe major aim of this research was to determine the impact of customer satisfactionon the sales performance of a business organization taking Sameer Agriculture andLivestock Limited (SALL) as the a case basing on the objectives which included; Toestablish the various customer satisfaction methods, establish the measures of salesperformance and the relationship between customer satisfaction and sales at SALL.According to Kotler and Keller (2009), customer satisfaction is when a consume...