Mass Communication Research Papers/Topics

THE ROLES OF THE MEDIA ININFLUENCING ENUGU STATE GOVERNMENT POLICIES DURING GOVERNOR CHIME’S GOVERNMENT FROM 2007-2011

ABSTRACT This study focuses on “The Role of the Media in Influencing Enugu State Government Policies during Governor Chime’s Government from 2007-2011”. A survey method of research was used, five questions were raised and three hypotheses were formulated of which one was accepted and two rejected. The population of 3,267,837 was estimated for the study and a sample size of 400 was randomly selected as the representation of the population, which were administered of the questionnaire tha...

THE USE OF AUDIO-VISUAL TECHNOLOGY IN SCHOOL LIBRARIES AND STUDENTS’ ACADEMIC PERFORMANCE: A CASE STUDY OF INTERNATIONAL EARLY LEARNING CENTER/DOROTHY INTERNATIONAL SECONDARY SCHOOL, ABA.

ABSTRACT The age of digitalization and globalization has given unprecedented impetus to the development audio-visual technology. Audio-visual instructions in schools have therefore continued to accelerate students’ understanding and appreciation of learning. The value of audio- visual media is further underscored by their positive impact in school libraries, the libraries positive influence of the academic performance of students and the enhancement of teacher’s performance. Libraries are...

PUBLIC PERCEPTION OF THE ADVERTISING OF GSM PRODUCTS (MTN/ZAIN) (A CASE STUDY OF ONITSHA COMMUNITY)

ABSTRACT This is a public perception of the advertising of G.S.M product (MTN)/ZAIN).  A case study of Onitsha Community. The Main purpose of this study is to ascertain the publicd attitude towards the advertisement of GSM products.  To enable some GSM business organization know how consumer feel about their products.  It will further evaluate the impact of advertising in the sales of GSM products.  And finally to correct the negative impression some people are having about advertising. �...

THE EFFECTS OF TOBACCO ADVERTISING ON STUDENT OF TERTIARY INSTITUTION IN NIGERIA (A STUDY OF ESUT STUDENTS)

ABSTRACT The increasing rate of teenage smokers in Nigeria and probably the world over has introduced both social and economic problems in the society.  Most people are of the view that advertisement has contributed immensely to this trend. Our problem therefore is to evaluate “the effects of Tobacoo advertising on student of tertiary institution in Nigeria using a ESUT students as the study. Consequently, there must be a relationship between the adverts messages of tobacco manufactures an...

MEDIA COVERAGE OF 2003 ELECTION (A CRITICAL ANALYSIS OF AUDIENCE PERCEPTION)

INTRODUCTION 1.1BACKGROUND OF THE STUDY The much-touted 2003 elections now belong to the past.  Nigeria did not break in pieces, at least, literally.  However, like every other significant event in a nation’s history, the 2003 general elections is just still present.  It left in its trail unrestrained outbursts, tantrums, violence, condemnations as well as commendations.  All the major actions had something to say – the aspirants, the political parties, the elections observers, NGOs, ...

ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION

ABSTRACTThe study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to allo...

MASS MEDIA IN THE PROMOTION OF GOVERNMENT POLICIES IN NIGERIA (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE)

ABSTRACT This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals with the introductory part of thye study. It touches on vital subjects such as statement of the problems, purpose of the study, scope of the formula...

ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION

ABSTRACT The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to all...

EFFECTIVE PUBLIC RELATIONS AS AN INSTRUMENT FOR THE ACHIEVEMENT OF AN ORGANIZATIONAL OBJECTIVE

INTRODUCTION The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and knowing fully well that times have change and also the creams of customers. For banks the need as more pronounced especially when they are faced with what we call institution and inter bank competiti...

EFFECT OF MASS MEDIA CAMPAIGN ON THE HIV/AIDS MENACE IN NIGERIA

BACKGROUND OF THE STUDYThe media as had been established can provide for audience members information on Varity of issue.  By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying  reflection of the real society ie if sexual promiscuity is  regularly portrayed as widely practices and accepted in this sense, the viewers  may accept such definition as normative in the soc...

MASS MEDIA IN THE PROMOTION OF GOVERNMENT POLICIES IN NIGERIA (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE)

ABSTRACT This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals with the introductory part of thye study. It touches on vital subjects such as statement of the problems, purpose of the study, scope of the formulat...

IMPACT OF DRUG TRAFFICKING AND ABUSE IN OUR NATIONS IMAGE

PROPOSAL I choose to write on Drug and trafficking because it has assumed a global concern, even in the sporting sphere, it is being questioned.  The press has devoted lots of its spaces and airtime to attack the monster its impact is very disturbing and divesting without concerted efforts of all and sundry it may be a scourge that may threaten the entire world for the rest of this millennium and beyond. The phenomenon is a problem for youths everywhere nowadays, parents, teachers and neighb...

THE NEED FOR PUBLIC RELATION IN NATIONAL DEVELOPMENT

PREFACE The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. INTRODUCTION  Public relation is the practice of managing the flow of information between an individual or an organization and the...

THE NEGATIVE IMPACT OF INTERNET IN THE LIVES OF NIGERIAN YOUTHS (A STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU

ABSTRACT Technology is a very important and useful part of life, effective and appropriate use of it still needs to be improved in education. This study set out to investigate the extent to which students of tertiary institution use internet for their project writing./ t his study will also present the ways students of tertiary institution access the internet during their research project writing and their trends in literature review using the internet.  The main objectives of this study wil...

THE IMPACT OF MEDIA ADVERTISING ON POLIO IMMUNIZATION CAMPAIGN IN ENUGU STATE (AN INDEPTH STUDY OF THE MINISTRY OF HEALTH IN ENUGU STATE

ABSTRACT Poliomyelitis is a dreaded disease which affects children either disables or kills them. The government has embarked on Immunization to “Kick Polio out of Nigeria”. Advertising have been employed to achieve this goal. This study is aimed at ascertaining the role/roles played by media advertising and the roles played by ministry of health to ascertain whether the successes recorded in this campaign could be attributed to advertising and the roles of ministry of health. The study a...


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