Abstract In Nigeria, the continuous voters’ registration was conducted in 2022 as part of preparation for the 2023 general elections. The Continuous Voter Registration (CVR) exercise was meant for the registration of citizens who turned 18 years of age after the last registration exercise; or those who for one reason or another could not register in the previous exercises, or those whose voters cards are defaced, or those who want to change their voting addresses or those who want to cor...
Abstract Home videos are entertainment media but their use by adolescents transcends leisure to sexuality aspirations. A survey of 180 students in selected secondary schools in Ibadan showed that viewing influenced their sexuality knowledge, attitudes and practices (KAP). The paper argues that exposure to home movies affect young people’s life aspirations as higher viewership (95.6 percent) corresponds with high negative sexuality response (93.3 percent). Accordingly, the media teach 87 pe...
Abstract The Nigerian media are key instruments of HIV/AIDS communication. They use different techniques to influence human knowledge, attitude and practice. Through the qualitative approach, the study identified the media and strategies commonly used for HIV/AIDS behaviour change communication in Nigeria. It triangulated unobtrusive observation and in-depth interviews through the viewing of selected broadcast, film and outdoor media in South-West Nigeria. In-depth interviews complemented th...
Abstract Multiple mobile phone (M2 P) usage has become an increasing practice in Nigeria but little is known about the factors propelling it or related communication processes. An examination of its operations reveals interaction with economic and social factors for reduction in call costs and management of network fluctuation, limitation and failure. While M2 P users are active and goal-oriented, usage behaviour is associated with socioeconomic variables, including electronic finance and mar...
ABSTRACT The main purpose of this work is to explore some of the various traditional forms of communication of the Malimba people of Sierra Leone. It is worth mentioning here that these modes, devices and systems of indigenous traditional communication of the Malimba discussed in this work are by no means the only ones, nor are they all extinct. Furthermore, these traditional forms of communication are also common with many other African ethnic groups within and outside Sierra Leone. The wor...
This is a paper written in conjunction with Dr Okafor expressing the importance of integrated marketing communications in marketing strategy. its a well researched work on the media strategies for effective business efforts, such as Advertising, PR/Publicity, Internet, and other addressable methods of communication. In modern marketing efforts there is need to go beyond the traditional media tools to current online marketing. this is a strategy that combines many promotional mix in marketin...
Nigerian Journalism today, is in deep crisis of credibility. As a result of individual, organizational, environmental and societal challenges, most of the cherished norms and values of the profession have been abused, violated and debased. A return to the traditional values of truthfulness, neutrality and impartiality may return the lost glory… According to Adaja, (2012) citing Zandberg and Neiger (2005) citing a survey done among Israeli Journalists in 2003 by Tsfaty and Libio, (2003), “...
Lasswellian model of mass communication has been able to show in clear term that monopoly of mass communication process serves the dominant force of every society. Since it suggest a one line of communication which was debunk by two and multi-stage theory of communication, lasswellian model has shown in an unmistakable manner the chequered history of Nigeria media development in terms of its adjustment to different vagaries of the environment in the face of the explosion in community broadcas...
The use of psychological and motivational analysis to sell products to the audience has been a contemporary concept thriving in the advertising industry. With the insatiable need of producers to get across to their target-audience, more adverts below the audience’s threshold have been created and disseminated via the various forms of media. Whether there are controversial attractions to these subliminal advertisements as well as their efficacy is what this study sets out to explore using co...
A Paper on the Effectiveness of Internet Advertising on Consumer Behaviour of Students
ABSTRACT: Social media has become part and parcel of man, it is a man's daily routine. Young people of different age groups, including the old, are directly or indirectly connected to the cyber space. Most people used social media to make calls because it is considered to be economical compare to regular calls. While others used it for chatting and connecting with thousands of friends across the globe. Many used it to create acquaintances as well established amorous affairs. Whatever reason...
ABSTRACT The aim of this project is to analyse The Role of Radio in mobilizing women for politics in Nigeria period of Study from 1961 – 2004. The system of Communication through Radio plays a major role in mobilization of woman for politics on Nigeria, Improving lot of Nigeria women is a prime target. In Nigeria with the regard to women politics and information awareness, radio plays major parts then any other means of communication. Meanwhile, women in the rural areas are more c...
The study covers women empowerment in Rajasthan and its Panchayat members of the state. As women constitute 50 percent of world’s population but India has shown disproportionate sex ratios whereby female’s population has been treated as lower in Indian society. Rajasthan and Haryana are two states in India majorly been in news since so long and still these states are fighting with the situation. Panchayatiraj system introduced through Empowerment of women in India particularly in Rajast...
ABSTRACT The researcher examines the effects of broadcast media campaign against ethno-religious crisis in Nigeria. Considering the long existing problems created by this menace, an audience based research of this nature is imperative. Survey research method was adopted in the research design to elicit reliable opinion from a known sample of the population based on Taro Yamane formula and the 2006 Census Report. The researcher framed five research questionnaires as research instrument to gath...
Abstract: This paper is the first in a series. The series will examine the origins of this educational genre: academia involving adults as students. By examining its definitive history and philosophy, its early changes, evolution, and transitional periods, we can better understand the social incubus that has led to its current role. The area of investigation will be limited to parts of Europe and the United States, since this where, a century later, the emergence of Adult Education as...