ABSTRACT This study examined gender influence on role performance in PR departments in the Ghana Commercial Bank, the Electoral Commission and the University of Ghana. The study was undertaken within the framework of the social role theory. A combination of qualitative in-depth interviews and observation was employed to gather data using Frederick‟s nine-item list of activities and Alimo-Metcalfe‟s four-item list of leadership styles. The study found that male and female managers appeared...
ABSTRACT This study assessed the knowledge, attitude and practices of nursing mothers using two postnatal clinics in Ho, in the Volta region of Ghana. The study also looked at their sources of information on health issues. These two postnatal clinics were chosen because they were the most patronised postnatal care centres in the Ho municipality and therefore, allowed for the inclusion of respondents from a broad range of communities and a representative cross-section of demographic background...
ABSTRACT The liberalization of the airwaves in the early 1990s and the promulgation of the National Communications Authority Act of 1996 (Act 524) resulted in broadcast pluralism in Ghana. The resultant increase in the number of radio stations has spawned a very competitive radio market in which radio stations compete for audiences to sell to advertisers. This study was done to find out how radio stations in the Wa Municipality of the Upper West Region of Ghana generated revenue to sustain th...
ABSTRACT The study is intended to provide understanding of the use of social media for advertising by the advertising agencies in Ghana and to identify the prospects and challenges associated with its adoption. It is also to explore possible solutions that can possibly enhance the use of social media in advertising practice in Ghana. It sets out to examine the attitude of advertising practitioners towards the use of social media, identify the range of social media tools being applied and the ...
ABSTRACT The rationale for this project is to design a public health communication strategy for campaign on sickle cell anemia in Ghana. This project has been necessitated by the alarming rate at which the condition is occurring. It is generally estimated that 2% of children born in Ghana each year have a form of the sickle cell disease. This proportion is more than that of HIV/AIDS in the country (Ohene-Frimpong, 2011). In recent times, due to technological advancement, it is possible to det...
ABSTRACT The pivot of this study is that while the prospects of regional interaction and integration for political and economic development in Africa have been well researched, the implications of intercultural communication have not received as much scholarly attention. The expectations and intercultural communication experiences of Kenyans in Ghana were, therefore, examined in order to understand the ways in which the visa-free entry policy, driven by the African Union, might influence the ...
ABSTRACT This work sought to find out whether social marketing works as an HIV/AIDS communication tool. Theories in social marketing were therefore used to assess the impact of the Stop AIDS, Love Life campaign. Previous campaigns in some third world countries also provided examples of the use of social marketing principles in HIV/AIDS campaigns. The Stop AIDS, Love Life campaign was compared to these campaigns to identify similarities and differences and to assess the impact of the Ghanaian ...
ABSTRACT This study content analysed the Catholic Standard from 1938 to 2012. The objective of the study was to determine whether the role of the Catholic Standard has changed through the different types of governance systems over the years. A sample of 480 issues out of a total number of 3,216 issues in the 74 year period of the Catholic Standard were randomly selected and considered for analysis. The study content analysed headlines of front page, middle page and back page stories, as well ...
ABSTRACT This study content analyzed the front page issues of the 2016 Daily Graphic and Daily Guide newspapers on what made the news in the 2016 election year, as regards factors influencing selection of stories, frames used in the coverage of political news as well as ownership and the influence it had on how front page news was covered in the 2016 election year. From all 626 issues published in 2016, a total sample of 148 issues was drawn for the two newspapers. This proportion gave a fair...
ABSTRACT The study examined media advocacy as practiced by Civil Society organizations in pushing for development agenda in Ghana. The study employed an exploratory research design and a sample size of three(3) CSOs namely Ghana Integrity Initiative, Media Foundation for West Africa and the Centre for Democratic Development using the purposive sampling technique. Underpinned by the Agenda Setting and the Two-step flow theory, interviews were conducted for data collection. Interviews were then...
ABSTRACT Blogging has become a major tool for people to interact and make known their various perspectives on life and the world at large. The study investigates the usage and practice of blogging by Ghanaian women. Using the theory of technology diffusion and adoption, liberal feminist theory and the sense of agency and community, the study establishes that Ghanaian women are actively engaging with blogs by creating personal journal blogs, writing on diverse themes but predominantly on love...
ABSTRACT Reading is a skill that is vital to the development of an individual’s mind and for that matter the growth and progression of one’s life. It is even more beneficial for children when they are in their most impressionable stage of development, to develop good reading habits in them as they progress through the various stages of life as pupils, students, and into the adult life of career-hood. Reading for leisure has been seen as an effective way to cultivate the creative and criti...
ABSTRACT The objective of this study was to examine the portrayal of women in local and multinational brands’ advertisements in Ghana while drawing a comparison between the two. The study is underpinned by the frame analysis theory and uses qualitative content analysis to determine the portrayal of women in advertisements shown on Ghanaian television between 2011-2016. Literature suggests that advertisers enlist social frames in ads so that their audience can relate to the message of the ad...
Abstract This study investigated how farmers in Southwest Nigeria use mobile phones for agribusiness, the benefits of the use of mobile phones, and the challenges farmers face using the device. Driven by theory of information and communication technology for development, this study adopted survey and focus group discussion (FGD) methods. Stratified, random, purposive and convenience sampling techniques were employed to select the sample. A questionnaire and FGD guide were used to collect dat...
Abstract: Technology in our contemporary world has a whole lot of applications and has completely revolutionized the way we do things. Almost every quarter of a year something new that helps humans carry out activities in a simpler and efficient way is developed. With the level of advancement in the area of internet and computing, one can now successfully stay at home and learn or learn while on transit. This paper contains important information on how online learning otherwise known as E-lea...