ABSTRACT This research paper seeks to determine the relative importance of the factors that influence consumer choice of vehicle fuel retail brands. Using the consumer choice criteria model which groups choice factors into hedonic and utilitarian criteria, this study introduces factors that are influential to brand choice. Hedonic criteria include brand image, brand loyalty, social influence and advertising. Utilitarian criteria on the other hand include price, product, convenience, value add...
ABSTRACT In an era where basic education and equal opportunity are perceived human rights, governments and different stakeholders are continually making adjustments to how education is provided for children with dyslexia. Although this global social justice agenda has translated into the Ghanaian educational system, most of the efforts have been towards accommodating traditional disabilities. Consequently, the instructional accommodations needed by children with dyslexia to help remediate the...
Abstract The concept of quality has been in existence since the concept of Taylorism championed the attainment of quality through inspection (Connor, 1998). A boom of this concept in the nineties brought about the Total Quality Management (TQM) movement, while the creation of the Baldrige award has motivated more firms to adopt the practice of TQM in their operations. TQM requires the involvement of every employee in the organization. It also involves the use of teamwork for continuous improv...
ABSTRACT Road construction typically confers significant benefits on the population the road serves. In spite of these benefits, many roads in rural regions of developing countries such as Ghana are in a deplorable state. The recent rapid growth of urban residential areas in Ghana, however, has necessitated the construction and rehabilitation of the roads linking these areas to major commercial towns in the country. The Kwabenya (Abuom) to Kitase area is a typical example. This study assesses...
ABSTRACT The objective of this study was to explore how anchoring affects the dynamics of investor decision making with regard to mutual funds and how this bias differs amongst genders and level of financial knowledge. The study adds to the body of knowledge on the influences of behavioural biases in the sub-region to make investors aware of their biases in order to minimise the influence of these biases on their investment decisions. An experimental research design was adopted to uncover the...
Abstract This paper applies the Barro-regression model on data obtained from 2008 to 2014, to assess whether bank loans affect sectoral growth. This is to test whether finance has an impact on growth as proposed in literature. Sectoral Distribution of Credit is the independent variable while the Value added by Sectors represents the dependent variable. Inflation, Monetary Policy Rate, USDGHS exchange rate, Balance of Payment and Gross Domestic Product are control variables in the analysis. Th...
ABSTRACT The purpose of this study is to predict inflation rates for Ghana, based on past exchange rate data. The project was motivated by the instability of general price levels in Ghana and the detrimental effects it has on the economy. The study seeks to determine if inflation rates in Ghana be predicted based on past exchange rate data. Forecasting inflation rates will aid the government to devise more precise policies to tackle the expected rates and assist individuals with contingent pl...
ABSTRACT The human hair industry in Ghana has been on the rise for the past two years and has become extremely profitable. This is because Ghanaian women have gained more knowledge on the use of such extensions. Despite the high costs associated with these extensions, women are still buying them for special occasions and for everyday use. These hair extensions are readily available and all over the market so women have more assess to buying them. Data collected shows that about 70-80% of hair...
ABSTRACT Sponsorship of musical concerts by corporate organisations has over the years become a common practise used to communicate to a specific target group. This approach has helped corporate organisations present themselves to more clients and improve the perception held of the brand. Ghana has over the years experienced this practise of sponsoring musical concerts growing among its organisations. One of such sponsorships that sparked an interest was Stanbic Bank’s sponsorship of Jazz M...
Abstract Accra has a population of 4 million growing at nearly 4% annually. An increasing population is typically coupled with an increasing demand for paved roads to support motorized transportation. However, this demand for paved roads has not been met. Road transport seems to be the only effective transportation option in Accra as it carries over 70% of passengers. The most common form of public transport by road is the minibus (trotro). Although most people in Accra use the “trotros”,...
Abstract Ghana’s population is ageing at the same time that its extended family system is collapsing. The Ghanaian government is however, not making sufficient efforts to cater for the long-term needs of the elderly. This study therefore proposed the “Old People’s Home” as a solution to elderly care problems and investigated whether it will be a viable business in Ghana. To help achieve this objective, factors that can influence profitability of the Old people’s home in Ghana were i...
ABSTRACT The purpose of this study is to find the effect of performance appraisals on employee motivation and it influences the output of employees and the potential outcome on the firms. The study employs data gathered from face-to-face interviews from two companies. Data were analysed by categorizing the responses from participants and use them to develop themes to answer the research questions. The results of the study showed that performance appraisals do have effects on the motivation of...
Abstract There has been an increase in the number of recruitment agencies in Ghana over the years. The aim of these recruitment agencies is to create the perfect fit between companies and individuals looking for job opportunities. This service is how ever rendered by Human Resource Management (HRM) department in the companies. The company has the option of choosing between the two methods when recruiting: using the services of recruitment agencies or maintain their recruitment activities in-h...
ABSTRACT This study provides insight into the underlying causes of the street hawking phenomenon and evaluates the effectiveness of some intervention programs. Every year in Ghana, large amounts of youth, usually, between the ages of 18 and 25 take to the streets to engage in the hawking business. This represents a large number of our human capital which is largely underutilized; these people lack the basic skills to contribute to nation building and to provide revenue for government by way o...
ABSTRACT In the Northern part of Ghana, most people engage in agriculture as their main source of earning a living. Farmers in the north of Ghana produce mainly food crops such as yams, millet, Guinea-corn and maize which contributes little to their income levels. On the other hand, local farmers in the southern part of Ghana produce cash crops especially cocoa in addition to food crops. This differences in crops production have created a persistent income disparity among farmers in the north...