ABSTRACT In recent years, customer retention has gained attention among savings and loans service providers. With the increasing competitive environment, firms are continually looking for innovative ways not only to attract customers but to retain existing ones. The main objective of the study is to analyze customer retention strategies at Opportunity International Savings and Loans Limited (OISL). The study revealed that, customer retention strategies used at OISL were consistent with lite...
ABSTRACT Out-of-pocket payments for healthcare in low and middle income countries have potentially catastrophic consequences for vulnerable households. These can lead to vicious cycles of impoverishment and debt. Ghana introduced the National Health Insurance Scheme (NHIS) to protect Ghanaian residents from the financial consequences of health and illness shocks. This thesis contributes to the discussion on the economic consequences of high Out-of-Pocket (OOP) payments for health care....
ABSTRACT Learning is key to the advancement of organizations. Organizations that learn have the tendency to adapt to change better than organizations which do not learn. Organizational learning can be facilitated by social media, which is a component of Web 2.0 technologies. Social media is composed of tools, applications and web applications, which have the potential of absorbing external knowledge. The Absorptive Capacity Theory was used as the theoretical lens for this study to help...
ABSTRACT The purpose of this study was to explore the current image perception of Ghana as a brand in order to generate recommendations for the country in developing a strong nation branding strategy. This study employed qualitative approach. Primary data was collected through focus group discussions and in-depth interview. Non-probability sampling technique specifically purposive sampling was used to establish the final sample size of 26 respondents. The study employed content analysi...
ABSTRACT This research work examined bank recapitalization and small and medium scales enterprise in Nigeria. There is dearth of financial institutions which cater for long and medium term credit needs of businesses operating in the economy. SMEs are no exceptions to these, and they suffer a great deal for want of capital for development and expansion of the economic survival of the country. Data collected was analysed using chi-square technique and tabulated. The Data gathered from the f...
ABSTRACTThis dissertation offers a conceptual framework capturing forecasting relatedactivities in a formal organizational context, and it empirically assesses how andhow well an organization utilizes forecasting tools and results. Specifically, amultilevel model is formulated that suggests that forecasting capabilities andforecasting processes predict forecasting effectiveness. The model is tested througha field study utilizing a qualitative and quantitative research design. The findingssugg...