Abstract/Overview High poverty level is one of the major developmental challenges facing Kisumu County with over 60 percent of the population being poor. The main economic activity in this region has for a long time been farming. The high incidence of poverty level is attributed to several factors ranging from the ever escalating costs of farm inputs, poor distribution and unpredictable rains, poor farming methods resulting to poor crop/livestock production hence low yields for farmers an...
Abstract/Overview Positioning of ecotourism destination is crucial to survival and success of business value chain of the cultural sites as alternative source of livelihood of the local communities in Kisumu County. This paper sought to establish significant factors to consider in branding cultural sites as ecotourism destinations for sustainable livelihood in Kisumu County and its environs. This study was anchored on Place Branding Theory and Social Exchange Theory. The study adopted des...