ABSTRACT
The study of Goodwill Management came to light the need for effective management for increased productivity causes. The study provides information to in businessmen who are interested in setting up manufacturing industries, but have little or no knowledge of the importance of the establishment of Goodwill Management which can be achieved through establish reputation customer acceptance introduction of a unique service, a state management.
The resources become interested in the study after considering the pitiful situation in our country today the problem of inflation, graduate unemployment, and retrenchment, out in salaries, economy recession to mention but a few.
Most of our fresh graduates who are victims of unemployment and retrenchment will have the opportunity of setting in manufacturing industries, which they could have done, if not far lack of adequate knowledge. The manufacturing industries and needs less capital than that of other undertakings, and so the necessary information required to enable that differentiate between the cost involved in setting up manufacturing industries and that of the understandings.
This will encourage them to become self employed by way of setting up manufacturing industries.
TABLE OF CONTENTS
Title Page ii
Approval Pageiii
Dedicationiv
Acknowledgement v
Prefacevi
Abstract vii
Table of Contentsix
CHAPTER ONE
1.0Introduction1
1.1Background of Study1
1.2Statement of Problem3
1.3Purpose of Study4
1.4Research Question5
1.5Statement of Hypothesis5
1.6Significant of the Study7
1.7Scope of the Study8
References9
CHAPTER TWO
2.0Literature Review10
2.1Meaning and History of Goodwill Management10
2.2Impact of Goodwill Management in Nigeria12
2.3Management of Goodwill at Phinomar Feeds Nig. Ltd17
References19
CHAPTER THREE
3.1Research Design20
3.2Area of the Study20
3.3Population of the Study21
3.4Sample and Sampling Technique/Procedure21
3.5Instrument for Data Collection.22
3.6Validation/Reliability of the Instrument23
3.7Method of Data Collection Data Analysis23
References24
CHAPTER FOUR
Data Analysis and Presentation25
4.1Testing of hypothesis37
4.2Summary of result40
CHAPTER FIVE
5.0Summary of Findings, Recommendation and Conclusions41
5.1Summary of Findings41
5.2Recommendation42
5.3Conclusions and Suggestions for further Research44
Bibliography46
Appendixes47
Questionnaire48