ABSTRACT
Newspapers layout and design is meant to appeal to the preference of the reader. This in turn will
also ensure the long term survival of the media entity in question through the realisation of
significant daily sales. Even though daily sales do not determine the long term profitability of a
media organisation, the sales go a long way in assisting some of the expenses such as printing.
The newspaper industry in Zimbabwe is highly competitive because of various factors. Among
them is competition in the market against the background of the issue of disposable income to
purchase the newspaper on a daily basis. Competition in the Daily Newspaper market is
characterised by three distinct players, Zimpapers, AMH and ANZ. The ultimate goal of these
media institutions is to reach out to diverse readers with a well packaged newspaper. The
alternative media has also emerged as one of the competitors to the hardcopy newspaper. Some
readers for one reason or another prefer to read the newspaper online, a phenomena that has
traceable consequences on the sales of the hardcopy newspaper. The growth in technology in
various sectors of the society has essentially transformed practises in many media industries.
This study sought to explain how technology has brought about variability in hybrid graphical
design techniques at the Daily News in an attempt beat competition by offering a product that
appeal to the taste of existing and potential readers. Observations, interviews, questionnaires,
semiotics, critical discourse analysis, hermeneutics were used as methods of data gathering and
analysis. The study found that the adoption of graphical techniques is centred in the use of a
number of software in production process and meant to beat competition. It was identified that
the use of contemporary technology is simple and flexible. However, it was also identified that
the harnessing of modern technology also has some negativity that tail it and these issues have to
do with neo-colonialism at every level of management structures. What can be taken from the
study is that there is need to have more faith on local expertise in every level of management
even though foreign expertise also brings intrinsic dimensions to every organisation.
Mabehla, A (2021). Graphical Design Techniques And Hybridisation Of Software In Newspaper Production: A Case Of The Daily News. Afribary. Retrieved from https://tracking.afribary.com/works/graphical-design-techniques-and-hybridisation-of-software-in-newspaper-production-a-case-of-the-daily-news
Mabehla, Alwyn "Graphical Design Techniques And Hybridisation Of Software In Newspaper Production: A Case Of The Daily News" Afribary. Afribary, 04 May. 2021, https://tracking.afribary.com/works/graphical-design-techniques-and-hybridisation-of-software-in-newspaper-production-a-case-of-the-daily-news. Accessed 21 Nov. 2024.
Mabehla, Alwyn . "Graphical Design Techniques And Hybridisation Of Software In Newspaper Production: A Case Of The Daily News". Afribary, Afribary, 04 May. 2021. Web. 21 Nov. 2024. < https://tracking.afribary.com/works/graphical-design-techniques-and-hybridisation-of-software-in-newspaper-production-a-case-of-the-daily-news >.
Mabehla, Alwyn . "Graphical Design Techniques And Hybridisation Of Software In Newspaper Production: A Case Of The Daily News" Afribary (2021). Accessed November 21, 2024. https://tracking.afribary.com/works/graphical-design-techniques-and-hybridisation-of-software-in-newspaper-production-a-case-of-the-daily-news