Impact of Broadcasting Media in Fighting Against Drug Abuse in Uganda. A Case Study of Ubc West.

ABSTRACT 

The study was to establish the impact of broadcast media in fighting against drug abuse in Uganda. With special attention to UBC Radio located in Kampala Central. It was guided by the researcher objectives that included investigating on the effect of broadcast media in fighting against drug abuse among the Ugandans. examining the role of broadcast media in educating and enlightening the Ugandans on drug abuse, to examine the challenges facing broadcast media in creating awareness on drug abuse and devising the strategies of improving broadcast media’s role in fighting against drug abuse among Ugandans. The study used an investigative design that incorporated a sample of 50 respondents who specifically were the management of UBC staff especially radio presenters, journalists, News editors engaged through a research questionnaire. This was to provide parameters of investigation such as the significant of the study and challenges faced by broadcast media in fighting against drug abuse in Uganda. The study findings indicated that broadcast media has impact in fighting against drug abuse among Ugandans; by addressing specific substances with the aim of reducing use and raising awareness about the associated problems, enhancing personal and social skills that promote positive lifestyle choices as well as resistance to drug use, addressing the existing knowledge and beliefs of the target audience that impede adoption of the desired behavior, proper addressing risks associated with drug abuse will improve students discipline to be acceptable in socielv and academic performance will improve as well. l3roadcast media campaigns should increase public awareness of the broader social context in which chronic substance abuse occurs and promote debate on the cost, availability, and promotion of alcohol and tobacco; policy changes that might discourage substance use by adolescents; and the development and funding of clinical and social’ programs that provide direct interventions. This will discourage the drug sellers and will eventually close their businesses and hence solving the problem of drug abuse. The researcher made recommendations to broadcast media. universities, government and policy makers. The universities were urged to use approaches that incorporate drug resistance skills into a hi nuclei se of essential personal and social skills. The government through the ministry of education and sports was urged to implement effective school programs that teach young people to resist drugs by developing personal and social skills and the policy makers n ccc urged lbrliluniie snici policies on drugs which are not useful to human life and those that are deemed to he useful, measures must be stipulated on who should import.

TABLE OF CONTENT

DECLARATION .1

APPROVAL

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENT

CHAPTER ONE

INTRODUCTION

1.0 Introduction

1 .2 Background to the Study

1 .3 Statement of the Problem

1.4 Purpose of the study 5

1.5 Objectives of the Study

1 .5 Research Questions

1.6 Scope of the study 6

1.6.1 Subject scope 6

1 .6. 2 Geographical scope 6

1.6.3 Time scope 6

1.7 Significance of the Study 6

1 .8 Conceptual frame work 7

1.9 Definition of the Terms g

CHAPTER IWO 9

LITERATURE REVIEW 9

2.0 Introduction 9

2. I The Role of Broadcast Media in Fight against Drug Abuse 9

2.2 Challenges faced by Broadcast Media in Fighting Drug Abuse among Ugandans 12

2.3 The Strategies of Improving Broadcast Media’s role in Fight against Drug Abuse among Ugandans 1 (

CHAPTER THREE 19

METHODOLOGY 19

3.0 Introduction .19

3.1 Research design 19

3.2Targetpopulation .19

3.2.1 Sample~19

3.3.2 Sample procedure 20

I4 Data collection methods 21

3.4. 1 Questionnaires 21

3.4.2 Interviews 21

3.5 Dataprocessingand analysis 21

3.6 Validity and reliability ofthe instruments 21

3.7 Limitations ofthe study 22

3.8 Ethical Considerations 22

CHAPTER FOUR . 23

PRESENTATION, INTERPRETATION AND ANALYSIS OF FINDINGS.................._.23

4.0 Introduction 23

4.l Demographic Characteristics 23

4.1.1 Age of respondents 23

4.1.2 Gender of respondents 24

4.1.4 Academic Qualification ofRespondents 25

4.1.5 Marital Status ofRespondents 26

42. The Role played by Broadcast Media in Educating and Enlightening the University Students on Drug Abuse 27

4.4 Strategies ofImproving Broadcast Media’s role in Fight against Drug Abuse among University Students

CHAPTER FIVE 36

SUMMARY, CONCLUSIONS AND RECOMMEDATIONS.36

5.0 Introduction 36

5.lSununaryofFindings 36

5.1.2 The Role ofBroadcast Media in Educating and Enlightening the University students on Drug Abuse 36

5.1.3 Challenges faced by Broadcast Media in Fighting against Drug Abuse 37

5.1.4 Strategies ofimproving Broadcast Media’s role in Fight against Drug Abuse among University students 38

REFERENCES 41

APPENDIX A: RESEARCh QUESTIONNAIRE 43

SECTIONB ‘14

SECTION C: Challenges faced by broadcast media in fighting against drug abuse in Uganda?45

SECTION D: The strategies ofimproving broadcast medi&s role in fight against drug abuse

among Ugandans 413

APPENDIX II: ESTIMATED RESEARCH BUDGET 47

APPENDEX III: ESTIMATED TIME PLAN 48