IMPACT OF PRODUCT PRICING ON ORGANIZATIONAL EFFECTIVENESS (A CASE OF NIGERIAN BREWERIES PLC. ABA)

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Abstract

This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional survey research method of data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that there is a high correlation between the product pricing and the buying behaviour of consumers. The study also indicated that factors such as perception, product quality, Advertising and culture to a large extent influence the buying behaviour of consumers. Based on these findings and others, the researcher made such recommendations such as setting reasonable prices, ensuring adequate product availability, adhering to quality standards and specifications as well as engaging the service(s) of marketing experts in the management of company production processes, which if applied, will help increase the sales and overall performance of the company.

CHAPTER ONE

INTRODUCTION

1.1Background of the Study

1.2 Statement of the Problem

1.2Objectives of the Study

1.3Research Questions

1.4Research Hypotheses

1.5Scope of the Study

1.7Significance of the Study

1.8 Operational Definition of Terms

1.9Organization of the Study

1.10Conceptual Framework of the Study

CHAPTER TWO

REVIEW OF RELATED LITERATURE

Conceptual

Empirical

CHAPTER THREE

RESEARCH METHODOLOGY

3.1Research Design

3.2Area of the Study

3.3Population and Sample Size Determination

3.4Sources of Data

3.5 Instrument for Data Collection

3.6Reliability and Validity of Instruments

3.7Method of Data Analysis

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

References

Appendix One:Questionnaire

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IMPACT OF PRODUCT PRICING ON ORGANIZATIONAL EFFECTIVENESS (A CASE OF NIGERIAN BREWERIES PLC. ABA)

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