ABSTRACT
Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc.
Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor economic situation in the country.
Therefore, innovation, dynamism and efficiency vis-à-vis marketing are necessarily required as a means of not just surviving but also ensuring profitability and co-operate growth. The implementation of marketing strategies as well as successful co-operate performance of the sales force.
As a result this work sought to determine the implication of the effective performance of salespersons as an indicator of corporate growth potentials (a case study of 7 –up bottling company Plc) used questionnaire, design and tests of hypothesis. The hypothesis was tested based on the data collected and analyzed and the following findings were accepted. The consumption pattern of 7-up drinks customers is dependent on the company sales persons performance.The returns generated by 7-up bottling company is directly proportionate to the effectiveness of the salespersons.
Consumers have favourable attitude toward 7 –up soft drinks.Furthermore, conclusions and recommendations were made, the conclusions are:
-An average salesperson of 7-up bottling company is professionally unskilled.
-There is a direct relationship between a company’s growth sales potentials and profitability with sales force performance.
-The 7-up salespersons do not effective and intensively distribute their products.
-Consumers have favourable attitude towards 7-up drinks
-The company should strive to increases it’s market share.
-There is a need to give proper training and orientation to the salespersons.
-7-up bottling company should enhance it’s distribution network.
-It is hoped that if these recommendations are applied by the 7-up bottling company, the effectiveness of it’s salespersons will be enhanced.
TABLE OF CONTENTS
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENTV
AB STRACT VIII
TABLE OF CONTENT XI
CHAPTER ONE
BACKGROUND TO THE STUDY 1
OVERVIEW OF THE COMPANY 9
OBJECTIVE OF THE STUDY 11
SIGNIFICANCE OF THE STUDY12
LIMITATION OF THE STUDY 14
HYPOTHESIS FORMULATION14
SCOPE OF THE STUDY15
DEFINITION OF TERMS 15
CHAPTER TWO
LITERATURE REVIEW 17
CHAPTER THREE35
RESEARCH METHODOLOGY 35
DESIGN OF THE STUDY 35
POPULATION OF THE STUDY 35
SAMPLE SIZE 36
SAMPLING TECHNIQUES 38
METHOD OF DATA COLLECTION 38
QUESTIONNAIRE DESIGN 38
TREATMENT OF DATA 40
CHAPTER FOUR
ANALYSIS AND INTERPRETATION FO DATA42
ANALYSIS OF DATA FROM THE MANAGEMENT STAFFS 42
ANALYSIS OF RESPONSES FROM CONSUMERS 50
TEST OF HYPOTHESIS 60
HYPOTHESIS 161
HYPOTHESIS 263
HYPOTHESIS 365
CHAPTER FIVE
SUMMARY OF FINDINGS. CONCLUSIONS AND RECOMMENDATIONS 69
CONCLUSION 70
RECOMMENDATION 71
BIBLIOGRAPHY 73
APPENDIX76
QUESTIONNAIRES 78