IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE: A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA

ABSTRACT

The aim of the study was to analyze the impact of social media on the student’s academic performance [A study of students of University of Abuja]. To achieve this, the survey research method was used. Subjects were drawn from the University of Abuja, using the simple random sampling technique and purposive sampling. Four research questions guided the study. Research findings showed that a great number of students in University of Abuja, had access to the internet. To this end, the researcher recommended that sites should be created for educational purposes as well. This is to create a balance between social networking and academic activities of students to avoid setbacks in the academic performance of the students.  

 

 

Table of Contents 

Title Page II 

Declaration           III

Certification Page          IV 

Dedication V 

Acknowledgement          VI 

Table of Content          VII 

List of Table           IX 

Abstract   

 

CHAPTER ONE; INTRODUCTION 

1.1 Background of the Study  1 

1.2 Statement of the Problem 5 

1.3 Objectives of the Study 5 

1.4 Research Question 6 

1.5 Scope of the Study 6 

1.6 Significance of the Study  6 

1.7 Operational Definition of Significant Terms 6 

   

CHAPTER TWO; LITERATURE REVIEW 

2.1 Introduction 7 

2.2 Review of Concepts 7 

2.2.1 The Concept of Mass Media 7 

2.2The Concept of Internet  12 

2.2.3 The Concept of Social Media 15 

2.2.4 The Concept of Social Networking Site or Services 17 

Review of Related Studies 22 

Theoretical Framework    24 

Summary  27 

CHAPTER THREE; METHODOLOGY  

Introduction 28 

Research Design  28 

Population of the Study 28 

Sampling Technique/ Sampling 29 

Description of the Research Instrument  29 

Validity of Data Gathering Instrument 30 

Method of Data Collection 30 

Method of Data Analysis        31  

CHAPTER FOUR; DATA PRESENTATION AND ANALYSIS 

Introduction 32 

Data Presentation and Analysis  32 

Discussion of Findings 33 

 

CHAPTER FIVE; SUMMARY, CONCLUSION AND RECOMMENDATIONS 

Introduction 47 

Summary of Findings 47 

Conclusion 47 

Recommendations 48 

Suggestion for Further Studies 48 

 Reference  49 

 Appendix A 53 

             Appendix B        54