Impact Of Strategic Planning On Organizational Performance: A Case Study Of Equator Flower Farm In Eldoret East District, Kenya.

ABSTRACT

The purpose of the study was to investigate the impact of strategic planning on

organizational performance. The study was conducted at Equator flower farm, Eldoret

branch. The objectives of the study was to; to assess the level of organizational policies

and action influence on organizational performance at Equator Flowers, Eldoret, to

identify the appropriate planning that can be used at Equator Flowers, Eldoret, to

determine employees' attitude and participation regarding organizational performance at

Equator Flowers, Eldoret and to determine how inndvation and learning influence

organizational performance. The study adopted a case study research design. For the

purpose of this study, the study targeted the management, departmental heads and

employees within the flower organization. The study targeted 2 senior management, 5

departmental heads and 98 employees. A sample size of 31 respondents was selected to

participate in the study. The researcher used stratified sampling technique to select the

senior management and departmental heads while simple random sampling was used to

select the employees. The researcher used questionnaires and interview schedule as data

collection instruments in the organization. Questionnaires were administered to the

departmental heads and employees while interview schedule was administered to the

manager. The computer program, Statistical Package for Social Science (SPSS) version

17 for windows, was useful in coding the data that was collected. The data was

organized, presented, analyzed and interpreted using descriptive statistics. Descriptive

statistics that was used to analyze data was frequencies tables, percentages, and charts.

Another method that was used was regression and correlation analysis. The management

at the Equator flowers and other organizations will find the study significant in that it

provides a useful framework for managing their organizations through strategic plans,

thus understanding the role of strategic planning in the accomplishment of organizational

objectives. This way, strategic planning becomes a motivational tool for both the

management and employees.