IMPROVING SALES OF SUPERMARKET THROUGH EFFECTIVE MARKETING STRATEGY (A CASE STUDY OF SOME SELECTED SUPERMARKET IN ENUGU METROPOLIS)

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ABSTRACT

This research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used.

The major problem faced in this research was how to improve sales by using the tools of marketing strategy. This research also found out how the full application of marketing concept could help to improve sales in supermarket. The acute importance of the customer to success of any business in the era to buyers market was also research on.

In collecting information for this research, two source of data collection were used. They are primary and secondary data sources. The primary was data gotten through the use of questionnaires and oral interview, while secondary data were collected from libraries and other information center.

Four hypothesis were stated and proved which helped to show ways through which the sales of supermarkets could be improves. Percentages and 1 â€“ distributions were used in analyzing the questionnaire while 2 â€“ test formula was used in testing hypothesis.

TABLE OF CONTENT

Title page

Certification page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

BACKGROUND OF THE STUDY

1.0 History or origin of supermarket

1.1 Statement of problem

1.2 Purpose /objective of study

1.3 Significance of the study

1.4 Hypothesis / Research question

1.5 The scope /limitation of the study

CHAPTER TWO

LITERATURE REVIEW

2.0 Induction of marketing strategy

2.1 Definition / meaning of marketing & supermarket

2.2 The impact of promotion on supermarket

2.3 The impact of place (distribution on supermarket

2.4 The impact of product on supermarket

2.5 The impact of price on supermarket

2.6 Important / contribution on supermarket to national economy

2.7 Problems facing supermarkets.

CHAPTER THREE

METHODOLOGY

3.0 Source of data

3.1 Instrument used in data collection

3.2 Population

3.3 Sample / sampling method size

3.4 Method of data analysis

CHAPTER FOUR

DATA ANALYSIS

CHAPTER FIVE

5.0 Summary , Recommendation and Conclusion

5.1 Summary of findings

5.2 Recommendations

Conclusions

Bibliography

Appendix 1 Questionnaire for supermarket manager

Appendix 11 Questionnaire for supermarket patronisers.

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IMPROVING SALES OF SUPERMARKET THROUGH EFFECTIVE MARKETING STRATEGY (A CASE STUDY OF SOME SELECTED SUPERMARKET IN ENUGU METROPOLIS)

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