INFLUENCE OF ADVERTISING MEDIA ON CONSUMER’S CHOICE OF HOUSEHOLD PRODUCTS IN DELTA STATE

132 PAGES (0 WORDS) Marketing Project
Chapter One  Introduction
Background of Study
Statement of Problem
Purpose of the Study
Significance of Study
Research Questions
Scope of Study

Chapter Two Review of Literature
Conceptual Framework
Influence of Television Advertising on Consumer’s Choice of Household Products
Influence of Newspaper Advertising on Consumer Choice of Household Product
Influence of Billboard Advertising on Consumer’s Choice of Household Product
Influence of Transit Advertising on Consumer’s Choice of Household Products 
Theoretical Framework of the Study
Related Empirical Studies 
Summary of Related Literature Review 

Chapter Three  Methodology
Design of the Study
Area of the Study
Population of Study
Instrument for Data Collection
Validation of the Instrument
Reliability of the Instrument
Method of Data Collection
Method of Data Analysis

Chapter Four Presentation and Analysis of Data

Chapter Five Summary, Conclusion and Recommendation